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Habit #1 Revisited | Subscribe | Lean Media Habits | Lean Startup Omaha

bear images (1)Does a bear sit in the woods?

How would you know if you weren’t there?

How would anyone know if a bear sits or doesn’t sit in the woods without a trip to the woods?

That’s why traffic matters!

Traffic gets you to the tree in the woods where you can hide and watch the bear sit (or not sit).

You can develop a great strategy and killer content, but if people can’t find your website or presence on new media platforms, none of it matters. You must attract an audience by creating traffic. (New Media Habits, p36)

There are 4 habits that make up the Traffic pillar of success in the New Media Habits book. Subscribe is the first of these habits (first of 13 in the entire book) and is appropriately subtitled:

Drink the Kool-Aid!

In chapter 2 of the book I discuss the difference between new media and traditional media. I point out that traditionally we subscribe to newspapers, magazines, and other forms of media to get information delivered to us directly from one source. However, the new media positions each of us as providers of information to our subscribers; and gives all of us many new sources to subscribe.

Understanding this difference and embracing it is the key to mastering this habit, and is a fundamental reason for me revisiting the New Media Habits book. I feel a responsibility to continue to be a provider of information to my subscribers, and to continually seek out new concepts or sources to subscribe. One such flavor of Kool-Aid I have found worth drinking is:

The Lean Startup!

I first read the book, The Lean Startup by Eric Reis, in the fall of 2013. And to be honest, I do not quite buy into its definition of entrepreneurship nor some of its principles like “entrepreneurs are everywhere” and “entrepreneurship is management”.

I believe solopreneurs and wannapreneurs are everywhere, yet very few are actual entrepreneurs (yet); and I don’t think any amount of “management” will make someone entrepreneurial.

However, I still decided to use it alongside another book, The E-Myth Revisited by Michael Gerber, to compare and contrast core concepts of entrepreneurship in my Introduction to Entrepreneurship course I teach at Midland University. This makes for a very interesting discussion amongst MBA students and guest entrepreneurs that share their experiences in our class.

global_244826512More recently, I have had the pleasure to listen to Shane Reiser and Scott Bishop speak on more specific topics related to The Lean Startup. Shane presented a workshop on Interviews and Experiments and Scott introduced his adaption of Lean Startup methodology: Lean Startup Marketing. Join their their Meetup Group: The Lean Startup Circle – Omaha.

Both were knowledgeable on the concepts, offered a lot of value to the audience, and provided me with some “ahas” I have been thinking a lot about: Defining Customers and their Problems and Testing Tactics in Marketing.

I have now drunk the Lean Startup Kool-Aid; not as path to entrepreneurship, but as a marketing methodology or process for entrepreneurs, executive directors, and their teams to subscribe to so they can drive more traffic to their “bear sitting in the woods”.

Speaking of a bear sitting in the woods, I mentioned in my last blog I plan to release an e-book as a companion piece to The New Media Habits. I plan to title that e-book:

Lean Media Habits. Clever, right? #punintended

In addition to being a clever use of the word “lean” the title should appeal to subscribers of Lean Startup concepts. As such the e-book will incorporate Lean Startup components (e.g. Learn, Build, Measure) and their application to the New Media Habits.

I’m very excited about this new flavor of Kool-Aid and hope you (Lean Startup Omaha fans) are ready to drink it up.

New Media Habits

Revisiting the New Media Habits

2013-05-04 12.43.44A few years ago when I began writing the book, New Media Habits, I wanted to share the fundamentals of social media; fundamentals I had learned while exploring the new media. I wanted to teach people the difference between new media and traditional media, share some of the new media tools I found valuable, and give readers a simple template to build their own strategy for success. In my book, I clearly define what new media success is (GripItROI), and provide a method to achieve it (Mastering the 13 Habits).

Today as I look at the contents of the book, I am more convinced than ever that it is truly a Fundamental Guide to Social Media. The 3 Pillars of new media are still Strategy, Content, and Traffic. The habits contained in each pillar still need mastered in order to achieve success. The 3 orders of ROI are more relevant than ever.

Engagement is still a false indicator of success; it’s the reactions of interest that are the real ROI, and everything else is just hype.

Yet, I feel the need to revisit aspects of the book that need updating (e.g. tools), enhance the discussion surrounding the 13 habits, and dive deeper into the concept of GripItROI with case studies.

Since I wrote my book, I began teaching entrepreneurship and marketing at Midland University for the Hybrid MBA Program. I have also refocused my company Frost Media Group from an “agency alternative” offering just about anyone creative services to a “video marketing agency” focused squarely on video production and creative strategies for nonprofits and SMB entrepreneurs. Thus, my decision to revisit the book is not to market my Social Media or New Media outsourcing services but rather to continue to teach, share, and give my readers and clients simple templates and strategies to truly achieve new media success.

I plan to release a new e-book that will serve as a companion piece to my original book, New Media Habits. The e-book will be interactive, thus allowing for ongoing updates to it from updates to the NewMediaHabits.com website. In addition, the website will include a complete digital archive of hundreds of how to action plans for Mastering the 13 New Media Habits. Over the next several weeks I will be releasing portions of the e-book on my Frost Media Group blog. These blogs will focus on marketing fundamentals and their relationship to the 13 New Media Habits.

Stay tuned, there may even be a few One Minute Videos!

Marketing Ad Video Willy Theisen

Willy Theisen Marketing Video | One Minute Videos

A CASE FOR VIDEO MARKETING

We were excited to capture Willy Theisen and 6 other Omaha leaders on camera at the ICAN Men’s 7X7X7 event last year. We were so impressed with Willy that we asked him if he needed any help marketing himself as a public speaker. That discussion lead to us producing a One Minute Video for Willy to use to approach potential agents. We’re also producing a longer video made up of highlights from his Verde Martin presentation last month to give more sampling of his work. Together, these two videos will be used to approach target agents directly and posted on his website to promote his speaking career. Good luck Willy!

Case Notes

Objective: Quickly allow someone in the position to book a speaker, or looking to represent one get to know Willy AND inquire to learn more.

Strategy and tactics: Produce a One Minute Video establishing credibility in Willy’s, highlighting his experience and showcasing his character. Utilize existing footage from ICAN event as b-roll to further his credibility as a speaker and storyteller. Leave the viewer knowing Willy, what he stands for, and with an interest to learn more about him.

Key Success Factors: Keep length under 2 minutes for optimal email, social media, and web delivery. Track views.

WILLY THEISEN BRANDED INTERVIEW

If you want to contact Willy to speak at your next event you can reach him here: willy@willytheisen.com.

ONE MINUTE VIDEO SPECIAL

If you’re interested in a branded interview video like this or any One Minute Video then this is the week for you to act.

Frost Media Group is offering $500 off any package of One Minute Videos if you purchase before Valentines Day.

Simply contact us by email if you’re interested and we’ll get your shoot scheduled in February and video(s) completed in March.

Lal Kitchen marketing video shoot

Big Birge Plumbing Retro Shoot | Custom Video Production

Frost Media Group was excited to work with Big Birge Plumbing on a holiday-themed project. Their company has a look based on a 1950’s pinup theme, and they wanted to tie that in with the classic song, ‘Baby, it’s Cold Outside.’ And because owner Brad is a handsome plumber who visits customers, the roles flipped to a woman encouraging him to stay on a cold night.



Instead of trying to license the song, we agreed on a unique approach; using lines and themes from the song to tell the story through dialogue. We put together a script, scouted a great retro location, and got shooting.

 

It was a great, action-packed day with our two stars. We shot everything out of order, and they left wondering how it was all going to come together, but in the end, we think everything fell into place. We captured the theme of the song, and the look of their company.

 

For their perspective, check out Lallenia Birge’s post at http://aplumberswife.com/a-plumbers-wife-version-of-baby-its-cold-outside/ .

 

Frost Media Group is an Omaha based video production agency. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

marketing video shoot

Lead Generation | One Minute Videos

We wanted to generate leads from the Buy the Big O Show so we devised a Video Solution and Creative Sprint to do just that.

We filmed a One Minute Video discussing lead generation to get our message in front of exhibitors of the show. We got 36% of our audience to view our video and achieved a 176% ROI.

It’s just another example of how simple and effective messages can be delivered to any audience using video and creative sprints.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Video Email Click Through

Video Statistics You Should Know

You are 53 more likely to be on the first page of google.

Video Statistics You Should Know

You lose 1/2 your audience after 1 minute.

But, if someone will stay for more than 2, they’ll stay for 10 minutes.

Email open rates are 200 – 300 percent higher with video.

There is no discernible difference in production quality online.

Trust me, 8 out of 10 video statistics are made up, but 100% make a point.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Screenshot Video Shoot Hot Guy

Coaching Video by Frost Media Group | One Minute Video

We were very honored to be chosen by Kevin Straub to produce his coaching video. We worked with Kevin to establish just the right message to deliver an authentic and sincere presentation to his potential clients. Enjoy the video, and if you’re in the market for coaching, give Kevin a call! Another One Minute Video solution from Frost Media Group.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

 

We have assembled an experienced and creative team of passionate people who are experts in video production and video marketing.

They can help take your project from just an idea to a finished product that reaches your intended audience and – most importantly – your intended outcomes. Our team can handle every aspect of the production process including concept, writing, location scouting, casting, filming, editing, graphics, voiceovers, music, integration, and distribution. Feel free to contact any one of us for more information.

Halloween Pumpkin Video Shoot

Halloween Special | Are You Too Scared to Create a Marketing Video?

Do you need a testimonial video?
How about a simple and effective marketing video?
Or, are you looking for lead generation or conversion videos?

Watch our One Minute Marketing Video below as an example of all three!

Now through Halloween we’re giving away one video with purchase of any One Minute Video package, or you can have the first month of any annual video series for free. These videos are great for engaging your audience with a clear message and call to action!

Let us help you solve problems with video! Simply email me or call at 402-960-4969.

Joseph Frost

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

nonprofit news frost media group

Nonprofit News | Jill Slupe

Welcome to Nonprofit News, a resource for nonprofit executive directors. Every month, we’ll feature an Omaha area professional, and share what they wish every nonprofit leader knew.

This month, it’s Jill Slupe of Verde Martin. Her company provides sales audits, and teaches organizations how to accelerate their sales. Jill points out that everybody sells, whether it’s a product or an idea. Her first tip is to know your competition; look at their approach, and see what is and isn’t working for them. Second, you need to understand why your clients buy; it might make financial sense, or it may appeal to their emotions. When you know what motivates them, you’ll be able to sell yourself and your organization more effectively. Listen to Jill share a story about her work with the Humane Society and how other nonprofits can learn from their experience.

Stay tuned; we’ll have more tips from area professionals every month.

 

Frost Media Group is an Omaha area video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Nonprofit testimonial Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

A Nonprofit Focus “On Purpose”

Since our beginning, Frost Media Group, has been committed to doing half our business with nonprofit organizations. We feel their stories are some of the most compelling and meaningful to share, yet often get the least amount of attention from creative agencies.



We’ve worked with our clients to tell their stories in unique, engaging ways. Whether it’s the compelling difference you’ve made in someone’s life, or an outline of your programs, we want to help bring your story to life through video.



We promise to be on time, on budget, and on purpose. By that, we mean we’ll help you determine the impact you want your video to have, and then focus all of our attention to achieving that. You’re involved throughout the process, and getting your message to your audience is our ultimate goal. We’ll do everything we can to make that happen.




Our clients are important to us, and our top priority is helping them achieve the results they want. Please take a moment and find out why our clients love working with us.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.