Author: omahajoe

Frost Media Group Planned Parenthood Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Ask Campaigns Create Awareness

Non-profits rely on the generosity of their supporters to keep their doors open.

To gather the right supporters and make them into advocates for their cause, an organization needs to find a way to not only tell their story, but also personalize it in a way that will be accessible and relatable to their target donors. We developed an ask campaign for these types of organizations to utilize either year-round, or for a specific giving period that revolves around an event or time of year.

Planned Parenthood of St. Louis Region and Southwest Missouri was in a position where they needed to increase community support and donations. Because they had a loyal audience on social media and had a large in-house donor and email list, they wanted to leverage this audience to increase communication and hopefully trigger more donations.

This coincided not only with the end of the year (a large giving time for many organizations), but also the recent election.

We set up the shoot and had two people scheduled to come on camera the Monday before the shoot. By Saturday, the numbers had swelled to 13 people who reacted to the election and knew the importance of showing their support for the organization and how important their services were.

We actually had to turn people away, which speaks volumes to the loyal supporters Planned Parenthood has cultivated.

The video shared people-specific stories about what Planned Parenthood meant to them.

 

The goal was to have an impact on the community and share how the organization’s services helped women every day, and how their donations would help keep the doors open for those in need.

Along with featuring the video on their home page as part of their ask campaign, the organization also plans to use it in their social media, in their direct mailings, and in cards to supporters. The campaign landing page can be viewed here.

When an organization affects the number of people that Planned Parenthood does, telling their stories via video is incredibly impactful.

We enjoyed working with Planned Parenthood to help spread their message, and we wish them luck with their campaign!

 

Frost Media Group is an Omaha Video Production Company.

Power of Ask Videos | Nonprofit

If you work at a nonprofit, you know that everything is built around fundraising.

However, asking for that money can be a sticking point for many nonprofit organizations. How do you attract those who believe in your cause and how do you then turn that into donations?

Enter the Ask Video! Our professional video production team at Frost Media Group has worked with dozens of nonprofits and we’ve realized that telling their story is the most important part of their ‘ask’.

Those who run nonprofits are invariably passionate about their cause. They started their organization because they wanted to help underprivileged children, or rescue homeless animals, or feed the hungry.

When they tell their story, their passion comes through and naturally attracts others who want to help out the cause.

It’s difficult to capture this type of passion in a print campaign or through emails. In person is always the best way for members of the organization to interact with possible donors.

But how many people can they shake hands within a given month?

Capturing them on video allows them to share their stories in their own voices and then put that story in front of thousands of potential donors through social media, their websites, or at events.

Ask videos can be as unique as the organizations they portray. We can include families or individuals who have benefited from the nonprofit’s programs, film at fundraising or event locations, or capture a day in the life of running an organization that relies on the generosity of the community.

If you’re interested in sharing your passion and gaining more support for your organization through an ask video, please let us know. In the meantime, check out the Ask Video we created for Down Syndrome Alliance of the Midlands.

 

Frost Media Group is an Omaha video production company.

 

New Media Habits

Revisiting the New Media Habits

2013-05-04 12.43.44A few years ago when I began writing the book, New Media Habits, I wanted to share the fundamentals of social media; fundamentals I had learned while exploring the new media. I wanted to teach people the difference between new media and traditional media, share some of the new media tools I found valuable, and give readers a simple template to build their own strategy for success. In my book, I clearly define what new media success is (GripItROI), and provide a method to achieve it (Mastering the 13 Habits).

Today as I look at the contents of the book, I am more convinced than ever that it is truly a Fundamental Guide to Social Media. The 3 Pillars of new media are still Strategy, Content, and Traffic. The habits contained in each pillar still need mastered in order to achieve success. The 3 orders of ROI are more relevant than ever.

Engagement is still a false indicator of success; it’s the reactions of interest that are the real ROI, and everything else is just hype.

Yet, I feel the need to revisit aspects of the book that need updating (e.g. tools), enhance the discussion surrounding the 13 habits, and dive deeper into the concept of GripItROI with case studies.

Since I wrote my book, I began teaching entrepreneurship and marketing at Midland University for the Hybrid MBA Program. I have also refocused my company Frost Media Group from an “agency alternative” offering just about anyone creative services to a “video marketing agency” focused squarely on video production and creative strategies for nonprofits and SMB entrepreneurs. Thus, my decision to revisit the book is not to market my Social Media or New Media outsourcing services but rather to continue to teach, share, and give my readers and clients simple templates and strategies to truly achieve new media success.

I plan to release a new e-book that will serve as a companion piece to my original book, New Media Habits. The e-book will be interactive, thus allowing for ongoing updates to it from updates to the NewMediaHabits.com website. In addition, the website will include a complete digital archive of hundreds of how to action plans for Mastering the 13 New Media Habits. Over the next several weeks I will be releasing portions of the e-book on my Frost Media Group blog. These blogs will focus on marketing fundamentals and their relationship to the 13 New Media Habits.

Stay tuned, there may even be a few One Minute Videos!

Forklift

Kid’s Entrepreneur Day

Frost Media Group was happy to help with the development of the Kid’s Entrepreneur Day website and 1st annual event Monday, February 18.

IMG_5719It did not stink!

We visited 4 companies with our kids that day. I noted some words of wisdom from our hosts.

IMG_5726Spin Linen – Learn math and sales. And don’t let anyone tell you you can’t be a mom and an entrepreneur!

IMG_5742Amazing Pizza Machine – Learn how to be different.

IMG_5764Gratton Warehouse – Have values. Do the right thing when nobody is looking.

IMG_5774John A. Gentleman – We survey our families to see how we’re doing. It’s kinda like a test in school.

 

Here are a few more pictures of the event.

IMG_5767 IMG_5758IMG_5754IMG_5752IMG_5740IMG_5771 IMG_5762 IMG_5748 IMG_5734

In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.