Author: omahajoe

Group of men having a meeting in the office

The Perks of Outsourcing Your Company’s Advertising

The advertising marketplace is continuously changing and implementing practices that will keep customers engaged and produce sales. In 2019, we saw a transformation of the advertising space. Many companies implemented significant changes in how to market and advertise to customers. 

By outsourcing to another company to handle your video production and graphic design, you can cut back costs and allocate your time to more important things. The marketplace is rapidly changing, so we’re going to fill you in on why outsourcing your company’s video production and graphic design is smart. 

An Outside Expert’s View

Hiring an agency to handle your advertising can be a complete game-changer. Why? A fresh perspective into your company can give you more information and help implement new marketing or advertising strategies that are missing or lagging.

A new flow of ideas can give you the boost necessary to keep your business a step ahead as your company navigates the modern marketplace.

Save a Penny or Two

Many companies will hire their employees with a salary, which can become quite expensive quickly. By outsourcing to a professional team of marketing experts, you can expect these experts to research, create, and implement a marketing strategy tailored to your marketplace and work — while saving you money. 

Though the idea of outsourcing can be uncertain, you can know that you will have a return on your investment. By outsourcing to a professional agency, you can be sure that your funds are appropriately invested. Top-rated agencies contain experts in their field. Their focus is solely on what advertising or marketing practices will generate leads, sales, and results for your company. 

Pay for results, and save money in the process. What could beat that?

Focus on the Foundation of Your Business

Outsourcing often happens when companies want to keep their advertising process separate from the core of the company. When marketing and advertising strategies happen within a company, judgment is often clouded, and ideas get thrown out. Outsourcing allows experts within the advertising agency to brainstorm and generate effective marketing strategies for your company without clouded judgment.

Trust plays a crucial factor in your decision to give the agency the power and ability to research and implement strategies that will work for your business. To ensure you are a part of the process, continue to ask for reports and live status updates on current projects. 

Growth is Possible

Staying in the middle isn’t where you want to be as a company. The competition can always be changing and staying one step ahead, so investing in a professional advertising agency is crucial to becoming a trendsetter in your marketplace. With access to the latest trends and technology, you can expect growth to happen within your company.

Working with a company like Frost Media Group, our experts can help optimize your video production and graphic design practices because we know our stuff. We pride ourselves on being flexible and our hourly packages to fit the needs of your business. From video production to graphic design, we are experts at what we do, and we’re ready to help you keep up with the marketplace. Call us today at our Kansas City, Kansas office at (913) 210-0748, or our Omaha, Nebraska office at (402) 965-1334.

A young woman sitting at desk and reading something on her laptop

How to Host a Successful Virtual Event for Your Business

As early as February 2020, the United States and those worldwide have been affected by the novel coronavirus (COVID-19). Today, each of us has had to tailor our way of life to keep ourselves and others safe. Everything is done with an innovative and safety mindset, from trips to the grocery store to business practices. 

With a business perspective in mind, several companies have implemented practices to keep their employees and customers safe. Rescheduling events, hosting meetings online, and allowing internal teams to work from home are significant changes to the way businesses operate right now, during a global pandemic.

But what if your business didn’t have to reschedule that big event? What if our team at Frost Media Group told you that you could host a successful event while maintaining everyone’s health and safety? We will show you how moving your event into an online virtual experience can be the perfect solution for your business right now.

As a video production company with experience in virtual video projects, we know what it takes to make your business events and webinars successful. So how do you get started? Let’s start with the basics. 

Know Your Audience

Before undertaking a virtual event, it’s essential to understand your customer base, your audience, and whom you want the event to target. Are they tech-savvy? Will they be more inclined to participate if they are? 

By answering these types of questions, you can predict and plan your event more effectively. Here’s a tip: Consider sending your audience a survey to gauge their wants and needs for a virtually held event by your company. 

Make it an Experience

When you think about events you have participated in a business capacity, what are some of the key elements you look forward to most? Is it cocktail hour? Q&A sessions? Guest speaker breakout sessions?

These essential agenda items are the backbone of any event, and it can be done seamlessly in a virtual setting. How? Live video feeds, pre-recorded videos are perfect ways to create an unforgettable experience. Additionally, you may consider interactive features such as live Q&A, polls, or chat, creating a connection between host and attendees.

It’s vital to communicate event details through social media, press releases, advertisements, your website, and email campaigns. For instance, you may include access links, QR codes, specified passwords, or day/time details. 

Don’t Skimp on Video Production

Using high-end video and sound equipment will allow others to feel as though they are there, at the event. To ensure your audience remains engaged and everything goes according to plan, keep these three suggestions in mind: 

  • Test run the equipment before the event time, even if you have to test it several times. You don’t want to end up being that person who has to say the inevitable, “We’re having technical difficulties.”
  • Use a quality camera and sound system for your event. The audience will be investing money in your gala, webinar, or event, which is why having a high-end camera and sound system is critical.
  • A secure, reliable wifi connection will keep those spotty feeds from occurring during the held event. The best way you can ensure this won’t happen is having a wired connection to your streaming hub. If not, have a service team standing by to help out, should anything occur.

We live in an uncertain time, but that shouldn’t keep your business from hosting events set on the calendar. Turning a public event into a virtual one can be done, especially with a video production company’s help. 

At Frost Media Group, we’re ready to make that happen. Our team offers custom video solutions to fit everyone’s needs, big or small. To find out more information on planning and technology needs, reach out calling our Kansas City, Kansas office at (913) 210-0748, or our Omaha, Nebraska office (402) 965-1334.

Frost Media Group Planned Parenthood Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Ask Campaigns Create Awareness

Non-profits rely on the generosity of their supporters to keep their doors open.

To gather the right supporters and make them into advocates for their cause, an organization needs to find a way to not only tell their story, but also personalize it in a way that will be accessible and relatable to their target donors. We developed an ask campaign for these types of organizations to utilize either year-round, or for a specific giving period that revolves around an event or time of year.

Planned Parenthood of St. Louis Region and Southwest Missouri was in a position where they needed to increase community support and donations. Because they had a loyal audience on social media and had a large in-house donor and email list, they wanted to leverage this audience to increase communication and hopefully trigger more donations.

This coincided not only with the end of the year (a large giving time for many organizations), but also the recent election.

We set up the shoot and had two people scheduled to come on camera the Monday before the shoot. By Saturday, the numbers had swelled to 13 people who reacted to the election and knew the importance of showing their support for the organization and how important their services were.

We actually had to turn people away, which speaks volumes to the loyal supporters Planned Parenthood has cultivated.

The video shared people-specific stories about what Planned Parenthood meant to them.

 

The goal was to have an impact on the community and share how the organization’s services helped women every day, and how their donations would help keep the doors open for those in need.

Along with featuring the video on their home page as part of their ask campaign, the organization also plans to use it in their social media, in their direct mailings, and in cards to supporters.

When an organization affects the number of people that Planned Parenthood does, telling their stories via video is incredibly impactful.

We enjoyed working with Planned Parenthood to help spread their message, and we wish them luck with their campaign!

 

Frost Media Group is an Omaha Video Production Company.

A child with Down syndrome looking at the book The Pigeon Needs a Bath!

Power of Ask Videos | Nonprofit

If you work at a nonprofit, you know that everything is built around fundraising.

However, asking for that money can be a sticking point for many nonprofit organizations. How do you attract those who believe in your cause and how do you then turn that into donations?

Enter the Ask Video! Our professional video production team at Frost Media Group has worked with dozens of nonprofits and we’ve realized that telling their story is the most important part of their ‘ask’.

Those who run nonprofits are invariably passionate about their cause. They started their organization because they wanted to help underprivileged children, or rescue homeless animals, or feed the hungry.

When they tell their story, their passion comes through and naturally attracts others who want to help out the cause.

It’s difficult to capture this type of passion in a print campaign or through emails. In person is always the best way for members of the organization to interact with possible donors.

But how many people can they shake hands within a given month?

Capturing them on video allows them to share their stories in their own voices and then put that story in front of thousands of potential donors through social media, their websites, or at events.

Ask videos can be as unique as the organizations they portray. We can include families or individuals who have benefited from the nonprofit’s programs, film at fundraising or event locations, or capture a day in the life of running an organization that relies on the generosity of the community.

If you’re interested in sharing your passion and gaining more support for your organization through an ask video, please let us know. In the meantime, check out the Ask Video we created for Down Syndrome Alliance of the Midlands.

 

Frost Media Group is an Omaha video production company.

 

Omaha Video Marketing Ad Complete Nutrition Viral Video

Complete Nutrition Coffee Protein Shoot | Capturing Video of Honest Reactions

We love capturing video of honest reactions –it’s just something that cannot be done with interviews or any other type of media. There’s nothing like watching someone’s face as they try something for the first time, then sharing their on-the-spot reaction. That’s exactly what we wanted to capture when we were organizing a shoot for Complete Nutrition’s new Coffee Protein product.

When you think of the two biggest users of coffee and protein, who do you think of? We instantly thought of college students, that distinct age group that is not only trying to burn the midnight oil studying for exams but also very health-conscious and concerned with how to best maximize their gym time. That’s why we decided to shoot the video to promote the new product at UNO’s Durango Days this summer.

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Complete Nutrition had a booth at the event, so it was the perfect place for us to set up and film students as they came by to try the new product. Capturing video of honest reactions was easy and it was great to get such a wide variety of samplers, some of whom were coffee drinkers and some who were not. Seeing their reactions to the drink and especially their reaction when the staff members told them how healthy it was compared to a similar drink from a chain coffee house showed us how much research and expertise Complete Nutrition had put into its development.

Complete Nutrition intends to use the videos both to announce the product with some ‘Coming Soon’ social posts as well as to encourage customers to pick up the product in stores when it is available. We think the videos will have a big impact on those who enjoy a great-tasting drink, but who wish there were healthier alternatives. Letting them see honest reactions from the college students is a nice touch that we hope will go a long way.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Omaha Video Marketing Ad Child Behind the Scenes Viral Video

Great Story | Ronald McDonald House Shoot

When you’ve got a great story, you need to find the best and most effective way to tell it. If you’re like Ronald McDonald House Omaha, you’ve got multiple amazing stories, each of which has the potential to touch the hearts of those who hear it. Because Ronald McDonald House is a non-profit that relies on the generosity of its donors to keep it’s mission going, effective storytelling is absolutely necessary to raise the money it needs to continue serving families like the one we filmed for this video.

Though every family who stays at the Ronald McDonald House has an amazing, touching story, Katie’s is especially unique because this is the second time she has gone through this experience. Her first son, Brendan, was born with Short Bowel Syndrome and they stayed at the Ronald McDonald House after he underwent a transplant.

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Brendan

Katie’s second son, Cody, was also born with Short Bowel Syndrome, which is extremely rare. He was also referred to the University of Nebraska Medical Center and the family is once again staying at Ronald McDonald House. At the time of this filming, the family has been there 202 days and Cody is recovering well from his transplant.

Cody

Cody

Most of us cannot imagine what it would be like to have a very sick child, let alone two sick children in need of transplants. Katie’s story is a sobering one, but also one of hope. It’s obvious from her interviews how much she appreciates the supportive environment of Ronald McDonald House and how much it has helped her and her son as they go through this difficult time.

It’s nearly impossible to watch this video without tearing up and realizing that families go through awful ordeals every day. We hope that those who watch this video realize how important Ronald McDonald House is to those families facing the unthinkable, and help support them so they can continue providing these families much-needed support.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Omaha Video Marketing Ad Behind the Scenes Viral Video

Cosmopolitan International Shoot

Raw emotion is often the motivating factor behind great causes. It takes that special moment of connection with a person or a situation to light the fire and go from feeling to doing.

Unfortunately, many organizations that are built around great causes eventually lose that initial connection and forget why they are there and what they are working for. David House, President of Cosmopolitan International, felt this was happening with many of the Cosmopolitan groups and he wanted to help them ‘find the fire’ and reignite their passion for helping the cause.

To capture and best express David’s mission and why it is so vital, Frost Media Group, an Omaha video production company, had to rely mostly on interviews with David himself. The moment of connection that motivated David was finding out about a single mother whose young daughter had been diagnosed with diabetes and whose life was falling apart because she couldn’t afford the care her daughter needed. Of course, filming the mother or the child would have been ideal, but because they were not available, we had to capture the emotion through David’s interviews.

Omaha video production company

Cosmopolitan International is the club that fights diabetes, but David felt that they needed a more concrete example of how their fundraising was helping the diabetic community. By interviewing him and showing some specific examples of how their funds were helping to buy diabetic alert dogs for kids, we were able to show exactly how the club was helping. Of course, showing some adorable kids and cute dogs never hurt a cause, either! This video has the elements of showing emotion, sharing relevant information and also displaying the passion and commitment of a leader that will hopefully motivate others in the Club.

By showing this video at the Club’s international meeting in July, David and his team hopes to help all of his members ‘find the fire’ and recommit to their mission of helping those who have been diagnosed with diabetes. They will also be able to use this video to raise more funds for the Clubs and to show to other groups who might be interested in getting involved.

Helping to capture the emotion and passion of such a dynamic leader was a true pleasure. We enjoyed learning more about Cosmopolitan International and hope that their finished video helps light the fire of all who see it.

 

Frost Media Group is an Omaha video production company.

Omaha Video Marketing Ad Behind the Scenes Viral Video Jay Moore Shoot

Jay Moore Shoot | Marketing Collaboration

Showing is always better than telling when it comes to marketing. This becomes even more imperative when you’re talking about an industry that is inherently visual. Though you can talk about the professionalism of your company, your background and experience and list those you’ve worked for, you can’t really tell the whole story until you show people what you can do.

We found this to be the case for Jay Moore Landscaping after our friends at Identity Marketing Group reached out to us to create these videos. Though Jay’s credentials and work experience certainly speak for themselves, his company’s full story did not come through until we were able to show his amazing projects on camera. There’s just something about a panoramic view of a breathtaking pool area set to relaxing music that you cannot capture with a simple photograph or written description.

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To tell Jay’s story, we decided to use a few different approaches. We wanted to capture some examples of his projects on film, of course, but we also wanted to make sure we told the story of his professionalism, integrity and his love for the landscaping industry. To accomplish these goals, we decided to film a full-length two minute video incorporating three client testimonials complete with shots of their projects as well as interviews with Jay describing why he loves what he does.

 

While a two-minute video is great to put on a website or to use in a presentation, we knew that to effectively utilize the content, we needed to cut it into more targeted pieces. To achieve this, we created six FrostBytes from the video. Each video has a different ‘theme’, either focused on the type of project (pool deck, for example) the end goal of the project (functionality) or an aspect of the company itself (professionalism).

 

Jay will now be able to use these FrostBytes to do some niche marketing on social media or with an email campaign. He can target his message to a specific group of people who may be interested in a certain type of project or who are looking for a landscaper who displays the characteristics they are looking for.

 

Filming for Jay Moore Landscaping was a true pleasure as we got to see and film his gorgeous projects as well as meet some of his clients who clearly loved working with him. We hope that we did his company justice with our finished videos and that they will serve to tell his story to many future clients.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Omaha Video Marketing Ad Behind the Scenes Viral Video Warren buffet Drive 2 Vote

Drive 2 Vote Shoot

The right to vote is one of the backbones that our country was founded on. Different groups have protested, struggled and fought to get the right to vote; yet too many of us squander that right on a regular basis when we don’t go to the polls and cast our ballots.

With one of the most contentious elections on the horizon this November, one person wanted to do something about this. Warren Buffett, arguably one of the most well-known figures in Nebraska, knew that to really address the problem, he needed to know what the real problem was. After doing further investigation, he realized that many people did not go to the polls for a simple reason: they had no way to get there. And, Warren being Warren, he wasn’t going to let that problem stand in the way. He was going to do something about it.

Warren Buffett

Warren Buffett

With the help of Secret Penguin, a branding agency that developed the website and Katie Weitz, who helped with creative elements and direction, Warren and Susie Buffett developed the Drive2Vote initiative and we got the opportunity to film videos to help explain the project.

Being a persuasive and incredibly likable speaker, we knew that the best way to get people excited and onboard was to film Warren himself. We developed one longer (two minute) video with Warren describing the project and a series of shorter videos to send to those who signed up for a ride or to volunteer.

 

Warren did an excellent job of getting the message out that he wasn’t telling anyone how to vote, he simply wanted them to have the chance to get out there and exercise their right to do so. This was also a call to action to others: instead of worrying about (or complaining about) a lack of voter turnout, why not get involved instead and offer a ride to the polls to someone who would otherwise be unable to go?

We love using the power of video to illustrate projects that are meant to help us be better people and a better society. Of course, having the star power of Warren Buffett behind the message never hurt, either! We truly enjoyed this shoot and, as you can hear in the end of the video when he cracked us all up, all had a great time interacting with Mr. Buffett and his team.

 

Frost Media Group is an Omaha video production company.

Omaha Video Marketing Ad Behind the Scenes Viral Video Rehab Visions

RehabVisions Shoot

Videos are a great option for larger companies who have a lot of moving parts. One of the reasons we, Frost Media Group, an Omaha video production company,  decided to start offering our ‘FrostBytes’ was because we saw companies who wanted to tell their story in small segments and to narrow the focus of who those messages went out to. Of course, we also saw the potential of using the ‘Bytes’ on social media as well. While targeted messages can get lost in a large video that looks at the overall vision of a company, they have the chance to shine in the small clips that we enjoy creating.

RehabVisions, an Omaha-based company that staffs and manages therapy departments for hospitals and skilled nursing facilities, was one of those companies that could benefit from multiple targeted videos. Because there were so many valuable messages they wanted to send about their company and because the audience for those messages was different, we knew that an all-day (Day Pack) shoot where we created some longer videos supplemented by Frost Bytes was the right option.

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The first message was centered on the company’s Cariant division, which provides traveling physical therapists to different parts of the country. Cariant is looking for new physical therapists graduating from PT school who might want to join their team, so we made a series of Frost Bytes featuring the upbeat and fun Keith and Bridgett. This married couple joined Cariant out of PT school and will be able to travel together with their new careers.

 

Being able to hear from actual new employees about their exciting adventure will be a powerful recruiting tool for this division of RehabVisions.

We went in a completely different direction with the video series we did for the company’s RV Net division. This is an online resource for RehabVision employees, but few of them actually use all of its available resources because they don’t know enough about it. With these easy-to-follow how-to videos, employees will be able to learn and then take advantage of this useful resource available at their fingertips.

RehabVisions1

The RehabVisions project was a classic example of how versatile video can be for a company. Whether you want to show what a great place your business is to work, need to walk viewers through a training or just want to tell your story, please consider video! We love what we do, and would enjoy helping you.

 

Frost Media Group is an Omaha video production company.