A woman working on a computer from home

How Advertising on Connected TV and YouTube Can Expand Your Reach and Save You Money

Want to get more bang for your marketing buck while reaching a younger demographic? Platforms like Connected TV and YouTube may be the answer. 

Looking at the numbers, it’s no wonder why savvy marketers are flocking to these platforms. Over 13 million American households have abandoned traditional television-watching in favor of Internet-powered streaming. That’s in addition to YouTube, which boasts a whopping 1.3 billion users. Traditional television simply can’t attract audiences that size. 

It’s a common misconception that no one watches ads anymore on streaming services. Hulu recently stated that 70% of its 82 million subscribers were on an ad-supported plan. That equals about 58 million sets of eyes ready for ads. But what makes this advertising channel so valuable is less about quantity and more about quality

Because CTV users are required to log in, often through Facebook or Google, stored user data is readily accessible for ad targeting. Much like advertising on the Internet, this provides an abundance of user data on how audiences interact with the web, including previous purchasing behaviors and spending habits. Advertisers can then tailor ads to precise audience segments, making them exceptionally relevant and ultimately, more effective. With all this user data comes even better data collection. Advertisers can easily gain a sense of what’s working and what’s not, and can quickly adjust rather than continuing to allocate fixed budget dollars towards ineffective methods. Think of how much you could save by knowing which ads are leading to action, and which ones are causing you to throw money away. 

YouTube is another platform that has turned traditional advertising on its head. Almost one-third of the Internet watches over 5 million videos daily. That’s a lot of eyeballs. What’s more is that YouTube ads only cost between $0.10 and $0.30 per view. And like Connected TV, advertisers can easily measure how well ads are performing, through the platform’s own analytics. 

Perhaps the biggest advantage of YouTube is its reach. YouTube reaches more U.S. adults between the ages of 18 and 49 than any cable network. Many advertisers are now ditching those coveted primetime spots costing hundreds of thousands of dollars as they’re quickly becoming a thing of the past. 

But before you can reap the benefits of 21st century video advertising, you’ll need some eye-catching, memorable video. That’s where Frost Media Group comes in. We’ll work with you from start to finish to produce the best video for your digital marketing and programmatic campaigns. We’ll even look for opportunities to pull 30 to 60 second clips that you can use for marketing on other channels, like social media or your company’s website.

Contact us today to learn how to get started.

Header image for the landing page It's a treat to work with Frost Media Group

Have you picked your frosting yet?

Here are your options

for putting the icing on your 2018 fundraising video cake!


When you book, you receive a Half Day Package ($1950 Value!) for FREE. Now what could you do with that you ask?

The Frosting:

Have an event coming up that you want to capture? We can create a sizzle reel.

Want to showoff your team or a testimonial?

Need more social content? Let’s stock you up with FrostBytes like these.

Check out our Pick Your Frosting deal here and get your 2018 fundraising video cooking.


Frost Media Group is an Omaha video production company.



Pick Your Frosting - banner image for a 2018 nonprofit deal showing icing "It's a treat to work with Frost Media Group."

Pick Your Frosting! | Nonprofit Deal

We’ve got a sweet deal for you!

Commit to your 2018 Ask or (About Us) video now and get bonus video.

It’s like having your cake and eating it too!

What does that mean?

Purchase a 2 Day Package from Frost Media Group for your 2018 fundraising needs, and we’ll add an additional 1/2 Day Package for your use next year for any purpose.

The 1/2 Day Package is a $1950 value.


It’s our way of getting work planned for next year, and giving back to our nonprofit clients this year.

You deserve it! Treat yourself here.


Frost Media Group is an Omaha video production company.

Frost Media Group Omaha Video Campaign Sales Brand Marketing Viral Nebraska Subliminal Stimuli Ad Marketing Segmentation

Vitamin B Roll | Video Packages

Enjoying the weather?

Now it’s time for some Vitamin B-roll. Shoot bright and sunny B-roll for your next event or campaign video today with our special “Vitamin B-roll” video packages.

Book your specially priced B-roll package while the sun is shining and the savings are hot!

What is B-roll?

B-roll is supplemental footage inserted as a cut away to help tell your story. B-roll includes the shots that are shown to introduce a segment and/or in between interviews. In short, B-roll “shows” while interviews “tell.” B-roll does not include sound so you can insert custom voice-over or music. All of our B-roll is shot in high-definition.

Why Invest in B-roll?


Good weather means great video and great video equals better storytelling. Increase donations with compelling video for your next campaign or fundraising event!

Check out our Vitamin B-roll packages now.

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Vitamin B-roll

Frost Media Group Omaha Double your Donations Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

Omaha Gives! 2017 Promotion

Omaha Gives! day is a great opportunity for you to showcase your nonprofit in a way that others are not – with video storytelling.

Leverage video this Omaha Gives! season to reach new audiences and emotionally connect them to your mission and vision.

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched. This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

So what’s the deal?

Our promo package covers everything you need to reach more donors and raise more money than last year’s campaign, guaranteed. By adding video, you significantly increase awareness and emotionally connect more people to your mission.  For just $2500, you get:

·      Campaign Strategy – customized to meet your organizational objectives
·      5 Video Vignettes (you will be able to use beyond this campaign)
·      2 Email Designs with Copy (1 coming soon + 1 day of)
·      Custom Landing Page
·      10 Social Media Posts/Copy (5 Video + 5 Static) leading up to and on the day-of



Why are we confident we can double your donations from last year?

Last year we raised over $140,000 for Planned Parenthood St. Louis, doubling the previous year’s donations and this happened in a day the Give STL Day website went down.

And we helped Outlook Nebraska develop an award-winning campaign that doubled previous year’s fundraising goals and has been used year-round to generate additional awareness.




Frost Media Group is an Omaha video production company.