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The Perks of Outsourcing Your Company’s Advertising

The Perks of Outsourcing Your Company’s Advertising

Blog, Thought Leadership 0
25Aug

The advertising marketplace is continuously changing and implementing practices that will keep customers engaged and produce sales. In 2019, we saw a transformation of the advertising space. Many companies implemented significant changes in how to market and advertise to customers. 

By outsourcing to another company to handle your video production and graphic design, you can cut back costs and allocate your time to more important things. The marketplace is rapidly changing, so we’re going to fill you in on why outsourcing your company’s video production and graphic design is smart. 

An Outside Expert’s View

Hiring an agency to handle your advertising can be a complete game-changer. Why? A fresh perspective into your company can give you more information and help implement new marketing or advertising strategies that are missing or lagging.

A new flow of ideas can give you the boost necessary to keep your business a step ahead as your company navigates the modern marketplace.

Save a Penny or Two

Many companies will hire their employees with a salary, which can become quite expensive quickly. By outsourcing to a professional team of marketing experts, you can expect these experts to research, create, and implement a marketing strategy tailored to your marketplace and work — while saving you money. 

Though the idea of outsourcing can be uncertain, you can know that you will have a return on your investment. By outsourcing to a professional agency, you can be sure that your funds are appropriately invested. Top-rated agencies contain experts in their field. Their focus is solely on what advertising or marketing practices will generate leads, sales, and results for your company. 

Pay for results, and save money in the process. What could beat that?

Focus on the Foundation of Your Business

Outsourcing often happens when companies want to keep their advertising process separate from the core of the company. When marketing and advertising strategies happen within a company, judgment is often clouded, and ideas get thrown out. Outsourcing allows experts within the advertising agency to brainstorm and generate effective marketing strategies for your company without clouded judgment.

Trust plays a crucial factor in your decision to give the agency the power and ability to research and implement strategies that will work for your business. To ensure you are a part of the process, continue to ask for reports and live status updates on current projects. 

Growth is Possible

Staying in the middle isn’t where you want to be as a company. The competition can always be changing and staying one step ahead, so investing in a professional advertising agency is crucial to becoming a trendsetter in your marketplace. With access to the latest trends and technology, you can expect growth to happen within your company.

Working with a company like Frost Media Group, our experts can help optimize your video production and graphic design practices because we know our stuff. We pride ourselves on being flexible and our hourly packages to fit the needs of your business. From video production to graphic design, we are experts at what we do, and we’re ready to help you keep up with the marketplace. Call us today at our Kansas City, Kansas office at (913) 210-0748, or our Omaha, Nebraska office at (402) 965-1334.

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How to Host a Successful Virtual Event for Your Business

How to Host a Successful Virtual Event for Your Business

Blog, Event Video, Thought Leadership 0
05Aug

As early as February 2020, the United States and those worldwide have been affected by the novel coronavirus (COVID-19). Today, each of us has had to tailor our way of life to keep ourselves and others safe. Everything is done with an innovative and safety mindset, from trips to the grocery store to business practices. 

With a business perspective in mind, several companies have implemented practices to keep their employees and customers safe. Rescheduling events, hosting meetings online, and allowing internal teams to work from home are significant changes to the way businesses operate right now, during a global pandemic.

But what if your business didn’t have to reschedule that big event? What if our team at Frost Media Group told you that you could host a successful event while maintaining everyone’s health and safety? We will show you how moving your event into an online virtual experience can be the perfect solution for your business right now.

As a video production company with experience in virtual video projects, we know what it takes to make your business events and webinars successful. So how do you get started? Let’s start with the basics. 

Know Your Audience

Before undertaking a virtual event, it’s essential to understand your customer base, your audience, and whom you want the event to target. Are they tech-savvy? Will they be more inclined to participate if they are? 

By answering these types of questions, you can predict and plan your event more effectively. Here’s a tip: Consider sending your audience a survey to gauge their wants and needs for a virtually held event by your company. 

Make it an Experience

When you think about events you have participated in a business capacity, what are some of the key elements you look forward to most? Is it cocktail hour? Q&A sessions? Guest speaker breakout sessions?

These essential agenda items are the backbone of any event, and it can be done seamlessly in a virtual setting. How? Live video feeds, pre-recorded videos are perfect ways to create an unforgettable experience. Additionally, you may consider interactive features such as live Q&A, polls, or chat, creating a connection between host and attendees.

It’s vital to communicate event details through social media, press releases, advertisements, your website, and email campaigns. For instance, you may include access links, QR codes, specified passwords, or day/time details. 

Don’t Skimp on Video Production

Using high-end video and sound equipment will allow others to feel as though they are there, at the event. To ensure your audience remains engaged and everything goes according to plan, keep these three suggestions in mind: 

  • Test run the equipment before the event time, even if you have to test it several times. You don’t want to end up being that person who has to say the inevitable, “We’re having technical difficulties.”
  • Use a quality camera and sound system for your event. The audience will be investing money in your gala, webinar, or event, which is why having a high-end camera and sound system is critical.
  • A secure, reliable wifi connection will keep those spotty feeds from occurring during the held event. The best way you can ensure this won’t happen is having a wired connection to your streaming hub. If not, have a service team standing by to help out, should anything occur.

We live in an uncertain time, but that shouldn’t keep your business from hosting events set on the calendar. Turning a public event into a virtual one can be done, especially with a video production company’s help. 

At Frost Media Group, we’re ready to make that happen. Our team offers custom video solutions to fit everyone’s needs, big or small. To find out more information on planning and technology needs, reach out calling our Kansas City, Kansas office at (913) 210-0748, or our Omaha, Nebraska office (402) 965-1334.

A woman having a video conference on her laptop
How to Be Tech-Savvy and Productive While Working from Home

How to Be Tech-Savvy and Productive While Working from Home

Blog, Thought Leadership 0
20Mar

According to the data provided by the US Census Bureau in 2017, over five percent of US employed individuals worked remotely from their homes. To put that into perspective, that’s nearly 8 million people. This trend has continued to rise over the years, superseding that data from 2017.

As more employers are allowing employees to work remotely, it’s vitally important to know the best practices to implement as a remote employee, but also for employers to understand how to manage their telecommuters best. 

With the countless communication platforms on the market today, make sure that everyone is on the same page with what you will be implementing and using during their remote employment. Many businesses will use messaging applications that keep an open line of communication between various teams in the company. Additionally, keep meetings a priority through video conferencing options, such as Zoom.

Communication is Key

In any work environment, whether that is in the office, on a construction job site, or in work from home setting, successful communication can play a factor in the success of a business, relationships between coworkers, and who you are as a professional.

For Employers

As you navigate a remote setting with your employees, whether by choice or necessity, having a communication plan in place will encourage a positive work environment. The first issue to address is to set the expectations early. For instance, are your workers expected to work during certain hours? What communication or management platforms and tools should they be using? Make your expectations clear, right from the beginning. Don’t make any assumptions. 

In emergent situations, where the level of planning isn’t possible, keep communication open. You will have a lot of questions through at you. Assure your workers that you are there for them, and you encourage questions or concerns. Keep yourself open at any time to listen and answer those questions or concerns. Not only will this maintain a level of productivity, but it will assure your employees that you are there for them. 

With the countless communication platforms on the market today, make sure that everyone is on the same page with what you will be implementing and using during their remote employment. Many businesses will use messaging applications that keep an open line of communication between various teams in the company. Additionally, keep meetings a priority through video conferencing options. 

For Employees

Whether you are new to the game of remote work or are a long-time freelance veteran, communication between team members and your employer will be a real game-changer. Work from home environments can be fantastic learning opportunities for those that may need a little communication boost, improving their skillset. 

So how can you communicate best as an employee in a remote setting? Here are a few ideas:

 

  • Have your messaging be clear and concise

 

Have you ever sent a text to a friend, loved one, or business associate that seemed natural to you but sent an entirely different message or meaning to the other person? As you work from home, it’s essential to brush up on your communication skills right from the beginning, so those visual and verbal cues are portrayed the right way through your messaging. 

 

  • Be readily available

 

Working from home can change the way that you’re now available to your coworkers or managers, and should be addressed as such. It’s essential to keep your email, messaging platforms, and phone open for continuous communication to happen. Silent mode is a no-go.

 

  • Communicate with family and friends 

 

Speak with your loved ones about the changes that will or are taking place. Let them know your work schedule and that they respect you during those hours, unless, of course, during an emergency. 

Staying Productive from Home

We understand how difficult it can be to stay productive when working from home. With the distractions you may be facing, it’s essential to recognize the ways you can still be a key team player for your company. 

Try and avoid multi-tasking, if possible. Several individuals have mastered the art of multi-tasking, yet a lot of people struggle to do so. By keeping your focus and attention to one project at a time, you’ll be surprised how more efficient you can be. When we juggle several things at once, some projects or tasks go unnoticed and incomplete.

Other practices that can increase your productivity:

  • Stay organized
  • Find a space explicitly designated for work
  • Create and stick to a work schedule
  • Avoid personal tasks, if possible
  • Take breaks

There’s a learning curve that comes with working remotely, and thankfully, there are many employers who understand that. Keep an open mind during the process, communicate suggestions or concerns to your team, and stay positive through it all. 

Finding Help

Going remote can change the way that your business operates and how your employees handle the change. Let our team at Frost Media Group take a thing or two off of your plate. With professional zoom video conferencing services, graphic design, project management, and copywriting services, we can help with a thing or two. Let’s get started today by calling our Kansas City, Kansas office at (913) 210-0748, or our Omaha, Nebraska office at (402) 965-1334.

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How Video Can Provide Consistent, Quality Social Media Content

How Video Can Provide Consistent, Quality Social Media Content

Blog, Thought Leadership 0
23Sep

If your business is like many, you’ve likely explored social media for awareness, to reach more potential clients, or to stay relevant amongst competitors. But to truly get the most out of your social media efforts, consistently posting quality, engaging content is key. Here’s why posting consistently on social media platforms is critical, and how video can provide you with the right content to make every post count.

Why consistency is so important

If there’s one main reason to strive for consistency in your social media strategy, it’s to establish credibility with your audience. Posting a solid case study or market trends once in a while isn’t enough. Your account must regularly churn out excellent content that your users find valuable. The more consistently you post great content, the more your audience engages with your posts. The higher the audience engagement, the more likely social media algorithms will prioritize your posts for your audience. 

Video: high-engaging content true to your brand

Posting regularly is a great start but what you post is just as important. Unfortunately, creating fresh, quality content on a consistent basis can take a lot of preparation on your end. That’s why having a video plan focusing on the many different areas of your business can help with keeping content fresh, while ensuring a consistent message. 

There’s no argument that posting videos on social media channels get results. On average, social media posts with videos get about 48% more views. Here are some video types that can provide enough high-converting content for frequent and consistent posting:

Video case study

A video case study exploring a common client issue showcases what your company does best while offering your audience potential solutions for an issue they are experiencing. 

Recruitment video

Not only can a recruitment video help your company reach top talent on social channels such as LinkedIn, but it allows potential clients to get a glimpse into your company culture and the quality of employees your company hires. 

Brand video

If there’s one type of video that communicates your company’s values, mission, vision and what sets it apart from the competition – it’s a brand video. These videos are goldmines for finding 2-3 minute snippets to highlight why your company is exceptional. 

Campaign videos

Special events, such as anniversaries or fundraisers, often call for video. Most importantly, these videos showcase important aspects of your company, such as its history, growth or involvement within the community. These provide wonderful snippets to publish to your social media channels. 

Take social posts to the next level with high-quality graphics and professional copy

Now that you have some substantial video content to share with your audience, consider maximizing your results by adding high-quality graphics and professional copy to your posts. 

Scheduling social media posts in advance is a huge time saver, but unfortunately, it prevents your videos from automatically playing in users’ feeds. Since uploading videos one-by-one isn’t ideal, consider alternative ways to stop users from scrolling past. Incorporating high-quality graphics is a great method to capture attention, while encouraging clicks. Professionally-designed graphics can also make calls-to-action stand out by boldly incorporating them into the image, increasing the likelihood your audience will convert. 

While visual aspects of your social posts are essential for capturing initial attention, the surrounding copy is critical for getting your audience to take the next step. Professional copywriters are skilled at determining what tone and voice to use in order to connect with your target audience and motivate them to act, all while staying on message. This not only requires a mastery of persuasive language, but a nuanced understanding of your audiences’ wants and needs. 

Used together, video, copy and high-quality graphics can do wonders for increasing audience engagement on social media. The key is finding a trusted partner who can plan, create and execute all three in a way that seamlessly tells your story. The experts at Frost Media Group can map out a strategy that gets results. Contact us today to see how we can help.

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One Over Many: Why Utilizing a Single Agency Is Better for Your Marketing Efforts

One Over Many: Why Utilizing a Single Agency Is Better for Your Marketing Efforts

Blog, MVP, Thought Leadership 0
02Apr

For small business owners, it’s tempting to divide marketing projects amongst multiple agencies. After all, why not have a specialist for each objective in your marketing strategy? In theory, this approach would ensure that you have the right agencies to do exactly what they do best – whether it’s copywriting, digital campaigns or video.

But the reality is often much different.

With the help of technology, your audience no longer experiences your marketing channel efforts in silos. The buyer’s journey has become non-linear, with very few, if any, hard stops between stages. Often the challenge small business owners face isn’t the lack of expertise in each marketing discipline, but in providing a consistent, seamless experience for customers regardless of how they enter and move within the funnel.

The Need for Consistency

With that comes the need for a seamless experience and consistent messaging. Too often, the more agencies involved, or “cooks in the kitchen,” the increased likelihood for a company’s voice and message to be tweaked. This can lead to straying too far from the original messaging, which can become confusing, fragmented and inconsistent for the audience. Since consistency is essential for gaining an audience’s trust, too much inconsistency in messaging can have the opposite effect, leaving your company at a severe disadvantage.

There’s also the challenge of creative consistency when working with more than one agency. We’ve seen this time and again while working on video. A brand video, for example, can have a multitude of agency players included in the process – from the ideation phase through post-production editing. It’s essential that every member of the team is in sync through the duration of the project to ensure the nuances of the creative vision are left intact. Too often that enormous responsibility falls solely on the creative brief.

A Customizable Solution

Frost Media Group mitigates these modern challenges by providing a holistic approach to delivering marketing and advertising content. Our Monthly Video Plus program, or MVP, ensures you have custom-tailored content for your business each month from a single source. No risk of fragmentation, no threat of inconsistency.

Here’s how it works: each MVP package consists of a combination of video, creative content and advertising specific to your business goals. For video, you can choose from brand stories, training videos, event recaps and more. The length and production details of your video are dependent on which package you choose and can be completely tailored to your business needs.

Additionally, you’ll receive creative credits for use on different types of marketing each month. Need more website content one month? Let us help. Want to try additional digital advertising for the next few months? We’ve got you covered. This flexibility allows you to stay at the wheel of your strategy while we ensure your message and marketing efforts are as strong as they are seamless.

And just like that, you can focus less on managing a group of vendors and go back to doing what you do best – running your small business.

Omaha Video Marketing Ad Complete Nutrition Viral Video
Complete Nutrition Coffee Protein Shoot | Capturing Video of Honest Reactions

Complete Nutrition Coffee Protein Shoot | Capturing Video of Honest Reactions

Blog , 0
26Sep

We love capturing video of honest reactions –it’s just something that cannot be done with interviews or any other type of media. There’s nothing like watching someone’s face as they try something for the first time, then sharing their on-the-spot reaction. That’s exactly what we wanted to capture when we were organizing a shoot for Complete Nutrition’s new Coffee Protein product.

When you think of the two biggest users of coffee and protein, who do you think of? We instantly thought of college students, that distinct age group that is not only trying to burn the midnight oil studying for exams but also very health-conscious and concerned with how to best maximize their gym time. That’s why we decided to shoot the video to promote the new product at UNO’s Durango Days this summer.

Screen Shot 2016-09-26 at 8.14.58 PM

Complete Nutrition had a booth at the event, so it was the perfect place for us to set up and film students as they came by to try the new product. Capturing video of honest reactions was easy and it was great to get such a wide variety of samplers, some of whom were coffee drinkers and some who were not. Seeing their reactions to the drink and especially their reaction when the staff members told them how healthy it was compared to a similar drink from a chain coffee house showed us how much research and expertise Complete Nutrition had put into its development.

Complete Nutrition intends to use the videos both to announce the product with some ‘Coming Soon’ social posts as well as to encourage customers to pick up the product in stores when it is available. We think the videos will have a big impact on those who enjoy a great-tasting drink, but who wish there were healthier alternatives. Letting them see honest reactions from the college students is a nice touch that we hope will go a long way.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Omaha Video Marketing Ad Child Behind the Scenes Viral Video
Great Story | Ronald McDonald House Shoot

Great Story | Ronald McDonald House Shoot

Blog , 0
20Sep

When you’ve got a great story, you need to find the best and most effective way to tell it. If you’re like Ronald McDonald House Omaha, you’ve got multiple amazing stories, each of which has the potential to touch the hearts of those who hear it. Because Ronald McDonald House is a non-profit that relies on the generosity of its donors to keep it’s mission going, effective storytelling is absolutely necessary to raise the money it needs to continue serving families like the one we filmed for this video.

Though every family who stays at the Ronald McDonald House has an amazing, touching story, Katie’s is especially unique because this is the second time she has gone through this experience. Her first son, Brendan, was born with Short Bowel Syndrome and they stayed at the Ronald McDonald House after he underwent a transplant.

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Brendan

Katie’s second son, Cody, was also born with Short Bowel Syndrome, which is extremely rare. He was also referred to the University of Nebraska Medical Center and the family is once again staying at Ronald McDonald House. At the time of this filming, the family has been there 202 days and Cody is recovering well from his transplant.

Cody

Cody

Most of us cannot imagine what it would be like to have a very sick child, let alone two sick children in need of transplants. Katie’s story is a sobering one, but also one of hope. It’s obvious from her interviews how much she appreciates the supportive environment of Ronald McDonald House and how much it has helped her and her son as they go through this difficult time.

It’s nearly impossible to watch this video without tearing up and realizing that families go through awful ordeals every day. We hope that those who watch this video realize how important Ronald McDonald House is to those families facing the unthinkable, and help support them so they can continue providing these families much-needed support.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Omaha Video Marketing Ad Behind the Scenes Viral Video
Cosmopolitan International Shoot

Cosmopolitan International Shoot

Blog , 0
07Sep

Raw emotion is often the motivating factor behind great causes. It takes that special moment of connection with a person or a situation to light the fire and go from feeling to doing.

Unfortunately, many organizations that are built around great causes eventually lose that initial connection and forget why they are there and what they are working for. David House, President of Cosmopolitan International, felt this was happening with many of the Cosmopolitan groups and he wanted to help them ‘find the fire’ and reignite their passion for helping the cause.

To capture and best express David’s mission and why it is so vital, Frost Media Group, an Omaha video production company, had to rely mostly on interviews with David himself. The moment of connection that motivated David was finding out about a single mother whose young daughter had been diagnosed with diabetes and whose life was falling apart because she couldn’t afford the care her daughter needed. Of course, filming the mother or the child would have been ideal, but because they were not available, we had to capture the emotion through David’s interviews.

Omaha video production company

Cosmopolitan International is the club that fights diabetes, but David felt that they needed a more concrete example of how their fundraising was helping the diabetic community. By interviewing him and showing some specific examples of how their funds were helping to buy diabetic alert dogs for kids, we were able to show exactly how the club was helping. Of course, showing some adorable kids and cute dogs never hurt a cause, either! This video has the elements of showing emotion, sharing relevant information and also displaying the passion and commitment of a leader that will hopefully motivate others in the Club.

By showing this video at the Club’s international meeting in July, David and his team hopes to help all of his members ‘find the fire’ and recommit to their mission of helping those who have been diagnosed with diabetes. They will also be able to use this video to raise more funds for the Clubs and to show to other groups who might be interested in getting involved.

Helping to capture the emotion and passion of such a dynamic leader was a true pleasure. We enjoyed learning more about Cosmopolitan International and hope that their finished video helps light the fire of all who see it.

 

Frost Media Group is an Omaha video production company.

Omaha Video Marketing Ad Behind the Scenes Viral Video Jay Moore Shoot
Jay Moore Shoot | Marketing Collaboration

Jay Moore Shoot | Marketing Collaboration

Blog , 0
30Aug

Showing is always better than telling when it comes to marketing. This becomes even more imperative when you’re talking about an industry that is inherently visual. Though you can talk about the professionalism of your company, your background and experience and list those you’ve worked for, you can’t really tell the whole story until you show people what you can do.

We found this to be the case for Jay Moore Landscaping after our friends at Identity Marketing Group reached out to us to create these videos. Though Jay’s credentials and work experience certainly speak for themselves, his company’s full story did not come through until we were able to show his amazing projects on camera. There’s just something about a panoramic view of a breathtaking pool area set to relaxing music that you cannot capture with a simple photograph or written description.

IMG_20160622_150539925_HDR

To tell Jay’s story, we decided to use a few different approaches. We wanted to capture some examples of his projects on film, of course, but we also wanted to make sure we told the story of his professionalism, integrity and his love for the landscaping industry. To accomplish these goals, we decided to film a full-length two minute video incorporating three client testimonials complete with shots of their projects as well as interviews with Jay describing why he loves what he does.

 

While a two-minute video is great to put on a website or to use in a presentation, we knew that to effectively utilize the content, we needed to cut it into more targeted pieces. To achieve this, we created six FrostBytes from the video. Each video has a different ‘theme’, either focused on the type of project (pool deck, for example) the end goal of the project (functionality) or an aspect of the company itself (professionalism).

 

Jay will now be able to use these FrostBytes to do some niche marketing on social media or with an email campaign. He can target his message to a specific group of people who may be interested in a certain type of project or who are looking for a landscaper who displays the characteristics they are looking for.

 

Filming for Jay Moore Landscaping was a true pleasure as we got to see and film his gorgeous projects as well as meet some of his clients who clearly loved working with him. We hope that we did his company justice with our finished videos and that they will serve to tell his story to many future clients.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Omaha Video Marketing Ad Behind the Scenes Viral Video Warren buffet Drive 2 Vote
Drive 2 Vote Shoot

Drive 2 Vote Shoot

Blog , 0
23Aug

The right to vote is one of the backbones that our country was founded on. Different groups have protested, struggled and fought to get the right to vote; yet too many of us squander that right on a regular basis when we don’t go to the polls and cast our ballots.

With one of the most contentious elections on the horizon this November, one person wanted to do something about this. Warren Buffett, arguably one of the most well-known figures in Nebraska, knew that to really address the problem, he needed to know what the real problem was. After doing further investigation, he realized that many people did not go to the polls for a simple reason: they had no way to get there. And, Warren being Warren, he wasn’t going to let that problem stand in the way. He was going to do something about it.

Warren Buffett

Warren Buffett

With the help of Secret Penguin, a branding agency that developed the website and Katie Weitz, who helped with creative elements and direction, Warren and Susie Buffett developed the Drive2Vote initiative and we got the opportunity to film videos to help explain the project.

Being a persuasive and incredibly likable speaker, we knew that the best way to get people excited and onboard was to film Warren himself. We developed one longer (two minute) video with Warren describing the project and a series of shorter videos to send to those who signed up for a ride or to volunteer.

 

Warren did an excellent job of getting the message out that he wasn’t telling anyone how to vote, he simply wanted them to have the chance to get out there and exercise their right to do so. This was also a call to action to others: instead of worrying about (or complaining about) a lack of voter turnout, why not get involved instead and offer a ride to the polls to someone who would otherwise be unable to go?

We love using the power of video to illustrate projects that are meant to help us be better people and a better society. Of course, having the star power of Warren Buffett behind the message never hurt, either! We truly enjoyed this shoot and, as you can hear in the end of the video when he cracked us all up, all had a great time interacting with Mr. Buffett and his team.

 

Frost Media Group is an Omaha video production company.