How B to E Video Can Motivate a Virtual Workforce

Now more than ever, it’s important to remember that at the center of any business or corporation are the employees who make the dream of having business success a reality. In a
business-to-employee (B2E) environment, a company makes its employees their focus, rather than traditional business-to-business (B2B) or business-to-consumer (B2C) practices.

The B2E strategy is to attract and retain staff or employees in a competitive market through recruiting tactics, benefits, educational opportunities, bonuses, and empowerment strategies. With a positive company culture, there is a sense of community internally that results in positive outward growth.

A business-to-employee strategy can only be successful with communication practices that connect with employees internally and potential future hires. We will show you how video production can help make your employees the focus of your business.

Inspires Your Remote Teams

In the recent work-from-home changes that have been sparked by the COVID-19 pandemic, a study conducted by Microsoft and reported by Forbes magazine states, “managers admit they are not well-versed in handling large swaths of remote workers. A majority, 61%, report they have not learned how to delegate and empower virtual teams effectively.”

Not only do managers struggle to empower their teams virtually, but remote work also makes project collaboration between team members feel impossible, especially when time zones separate them.

Video is a resource that bridges the gap between remote teams, inspiring them to be their best. Business-to-employee video messages take away the need for long email threads and allow for effective collaboration — even when work hours are different.

Video conferencing or calls, video voicemails, and company-wide livestreams can empower work-from-home employees to feel connected to their colleagues and managers. Video is the best replacement for in-person communication.

One key factor in building a B2E strategy is cleverly using video. Here are some considerations to keep in mind as you develop your approach to fit within the lifestyle of your remote team members:

1. Update and Announcement Videos

Video is an easy and personal way to keep employees updated on important announcements such as product updates, new features, company changes, and marketing efforts. Highlighting your company calendar through strategic video can be an interactive way to keep viewers up-to-date with in-person and virtual events taking place throughout the year. Take your video game up a notch by incorporating personalized videos from executives or partners.

2. Livestream or Record Company-Wide Meetings

An easy way to have your remote teams feel included is to broadcast meetings that include the entire company. This practice helps keep everyone in the loop and build connections between employees.

3. Broadcast Events

Going “live” is a brilliant way to share company fireside chats, lunch and learn presentations or company kickoffs with a broader audience. As you livestream, remember to record these events for remote employees or those who couldn’t attend.

Building a better reputation and connection with your remote employees can help establish a more robust, healthier culture within your company — embodying the B2E practice.

Highlights Your Greatest Asset — Your Employees

As you build your company’s business-to-employee practices, remember your employee is the star. Prove it by showing the market that your business thrives because of its employees. Through an engaging, emotional video, you’re giving people a reason to care about your business and what it stands for.

Ask yourself, “What does my company stand for?” “What are our values?” “What is our story?”

If you are a B2E company, your employees are an integral part of those answers, and video can be an excellent way to tell that story into the hearts of your employees or competitors. One consideration could be planning a video that showcases the diversity of your employees and their experiences. Their workplace experience can be shared uniquely, building culture and employee engagement. They can also be the perfect addition to the employee newsletters.

By making your employees the center of your company, you provide an opportunity for them to gain unique experiences within the company and its more extensive story, hoping that they will understand the company’s mission and where each employee fits into the larger picture.

As a bonus, these videos are shared at company events or retreats, which bring a new sense of team spirit among your employees, giving them more of a reason to care.

Builds Company Recruitment

Businesses big and small are adopting new digital practices to highlight who their company is, what they stand for, and work directly with their HR teams to incorporate video solutions into their recruitment. Videos showing your company’s values through its employees is an excellent way to show prospective workers who you are.

We get it. Training and onboarding new employees can be a time and cost consuming process. And when you’re dealing with that remotely, it makes it that much more work to get your new team member up to speed.

Research has shown that people learn better through audio-visual training, which saves your company money and time. These training videos can also train your current employees on new practices, HR policies or get them engaged with the company.

Build Your Company To Be Employee-Forward

As we consider the business-to-employee strategy, remember it revolves around relationships. This forward way of thinking takes an inward approach to building a company. It references the classic saying, “A happy wife, a happy life.” In this situation, by putting your people first, you see that in the growth of your business.

Video is more popular than ever, and finding ways to utilize that platform within your company can be a game-changer. To make that incorporation, here are a few things to keep in mind:

  1. Views want a message quickly, so try and keep videos under 4 minutes.
  2. Explain any key points or values by sharing a message through unique storytelling.
  3. Boost engagement for longer videos by using animation.
  4. Improve your reach to teams and viewers by reviewing analytics often.
  5. When budget allows, hire a professional video team that specializes in internal videos.

Building a B2E environment isn’t difficult to do — and it shouldn’t be. A thoughtful message shared through video can be a great way to connect, build emotion, and productivity in your company. If you’re ready to take that first step, consider our team at Frost Media Group. Our video production services range from corporate video to motion graphics, and we can’t wait to get started with you. Call our Kansas City, Kansas office today at (913) 210-0748, or our Omaha, Nebraska office (402) 965-1334.

An image of modern home office with white chair and iMac

5 Quick Tips on Modernizing the Workplace and Your Home Office

In recent years, the business world has changed in a big way. From corporations to small businesses, many are looking for more ways to modernize how their teams work and increase their productivity in the office or from home, ensuring a beat never gets missed.

Whether that is moving to a cloud-based server to keep files and assets in one accessible location or creating a workspace that is more open, finding the right tools and practices can be a complete game-changer to your business. 

Tip #1: Collaboration is Key

It doesn’t come as a surprise that the world we live in is more digital than ever, which is why maintaining strong collaboration is essential to the modern workplace. The number of platforms available for teams to communicate with one another digitally creates its own set of problems. 

Thankfully, because we live in a digital age, there are countless solutions for the various teams (marketing, customer service, sales, etc) to connect with one another. For instance, Slack has become a well-known communication tool for businesses big and small to work collaboratively with one another, ensuring that the workplace runs flawlessly. 

Tip #2: Re-Think Performance Reviews

Traditionally, employees would meet with supervisors annually to review their performance within the company and receive a score based upon projects completed, collaboration with colleagues, and their ability to meet deadlines. 

This method of performance review was inefficient and created low morale among employees. Recently, employees are more receptive to consistent feedback from employers or supervisors. This allows them to make changes to their performance in real-time or maintain the work they are already doing. 

As you adjust the way your company addresses performance reviews, consider adapting a weekly or monthly meeting with your employees. 

Tip #3: Adapt for Remote Employees

When it comes to modernizing the workplace, one big industry change is the fact that more companies are looking for outside talent to hire. According to a report done by Intuit, nearly 40 percent of the workforce will work remotely. With more freelance writers, graphic designers, customer service reps, project managers, and other professions becoming available as outside talent, it’s important for companies to find solutions that will create a streamlined workflow for these individuals. 

Here are some resources to consider:

  • Online presentation platforms (PowerPoint, Prezi, Keynote)
  • Project management tools (Monday, Asana, Basecamp)
  • Communication resources (Slack, Google Hangouts, Office Teams)
  • Accounting tools (PayPal, Quickbooks, Square)

Even when circumstances beyond control happen, requiring all employees and employers to work remotely, it’s important to have these solutions in place.

Tip#4: Create a Professional Workspace from Home

As an extension to the previous tip, it’s essential to have space that embodies professionalism from home. This is especially true to those who dedicate their profession to a work-from-home environment. 

First, consider the location of where you want to establish your workspace. Have a place that is quiet and has adequate lighting, if possible. Second, ensure that you have a strong Internet connection and devices readily available to work efficiently from home. 

Lastly, when faced with an upcoming video conference using platforms such as Zoom or Google Meet, remember that you’re at work and you are there to embody professionalism. Keep your attire similar to how you would wear it in the office, stage your background to minimize distractions and find a quiet place to conference. 

There’s nothing worse than finding out you were caught walking around in your underwear during a meeting

Tip#5: Find Solutions to Help

The modern workplace wouldn’t be complete without finding solutions to streamline the way your business operates. This means looking for outside companies to help lighten the workload. At Frost Media Group, we want to do just that for you. With professional zoom video conferencing services, graphic design, project management, and copywriting services, we can help with a thing or two. Let’s get started today by calling our Kansas City, Kansas office at (913) 210-0748, or our Omaha, Nebraska office at (402) 965-1334.

A cameraman recording an event at media press conference

Three Characteristics of Amazing Culture Videos

Three Characteristics of Amazing Culture Videos

Company culture videos can serve many different purposes. These videos can be an effective way to recruit new employees, showcase company perks and benefits and give an overall sense of what your company is about. If your company wants to use culture videos to help attract top talent or connect more with clients, here are a few key components of what makes an ordinary video a great one.

Great Culture Videos Tell A Story

No two companies are alike, regardless of how close they are in a market position or their service offerings. That’s why a company’s story is so vital to its identity. Sharing its origin and foundation, its early years in business, as well as how it currently functions, gives the audience a true sense of how that company has evolved throughout its history. Milestones, successes, and challenges are the chapters within the story, illustrating how a company has grown and adapted.

Through watching a video, your viewer has indicated they want to know more about your company. They want to see how your business operates, its principles and how it has evolved. In short, they want to know your story. With this information, your audience begins to form an opinion about your company on whether it’s trustworthy. This trust is a key component in your business, and one that will go a long way in making your company stand out when it’s time to make a purchase or submit an application for possible employment.

It Showcases Its People (And Not Just The CEO)

We’ve all seen the traditional corporate company culture videos with the dim lighting and the generic, neutral-colored wall as a backdrop. They consist mostly of the CEO or president detailing the vision for the future and how every company employee is a part of making that vision a reality. Yet, none of those employees they speak of are ever shown. The viewer might get a few moments of another member of the C-suite or even a senior VP. However, the frontline employees, the ones who may hold the position a possible viewer is applying for are nowhere to be seen in the video. This is an enormous missed opportunity.

Yes, it’s essential to hear where a company is headed in the next five years from the perspective of its leadership. But what strikes a chord with potential employees is hearing someone in their position explain how the company’s flexible work-from-home policy has made their quality of life exponentially better. Or to see someone who works in the middle department express how the company health benefits have been able to get their family the medical care they need.

It Clearly Communicates The Company’s Beliefs

What is it all for? What is the measuring stick to which a company holds itself? A company’s beliefs or values are the foundation on which a company culture is built. These beliefs and values are used to make staffing decisions, identify successes and evaluate areas for improvement. They are the glue that binds together every employee from the president to the intern who just completed orientation. In short, they are at the very core of what makes a company what it is, and are essential to a culture video.

Because of their importance, your company’s beliefs should be a cornerstone in your video. Use them to thread your company’s story and its people together from scene to scene. Or, segment the script to focus on each core belief, and let your employees articulate what specific beliefs mean to them and their job as this authenticity is what creates true culture.  

Hire The Pros

There are numerous creative methods to tell a company’s story and illustrate its core beliefs. Whether it’s through scriptwriting, editing, graphics, or a combination of multiple methods, it takes skill to make the whole video come together seamlessly.

With more than 10 years of experience in video production, our team at Frost Media Group creates culture videos for companies of all sizes. Our goal is not only to tell your company’s story, but to highlight and focus on the best aspects of it. We invest the time necessary with each client in order to fully understand what makes their company unique, and how to best translate that through the medium of video. The result is a culture video that is truly representative of your company, and a powerful tool for employee recruitment and client relations.

Contact us today to learn more.

Frost Media Group Omaha Video Campaign Sales Lighthouse 5 Brand Marketing Viral Nebraska Subliminal Stimuli Ad Marketing Segmentation

Q&A Video | Lighthouse 5

Does your company or nonprofit get frequently asked questions?

Our friends at Lighthouse 5 came to us in need of a Q&A video and today we are sharing it with you.

As we know, video can really make a difference when engaging with your audience and potential clients.

Having someone from your organization front and center explaining not only who you are, but what you do and how you do can make an impact.

We took some key questions that the team at Lighthouse 5 encounter on a regular basis and created a user friendly and engaging video to share their answers.

We created the video by interviewing the president Tom Baker and setting up several opportunities for B roll to compliment each questions topic.

We focused on who Tom is, a key part of their sales process and the Growth Wheel which Lighthouse 5 is one of only 500 in the country that offer the valuable business tool.

Videos like these can be used on Facebook and cut down into individual bytes for social.

Check out the Q & A below and head over their website to learn more!

Frost Media Group is an Omaha video production company.  In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Omaha Video Campaign Sales Midlands Mentoring Partnership Brand Marketing Viral Nebraska Subliminal Stimuli Ad Marketing Segmentation

Midlands Mentoring Partnership | Vitamin B-roll

Have you checked out our Vitamin B-roll packages yet?

Midland Mentoring Partnership has and we visited with mentors and mentees last month at Funplex to capture a fun filled day.

From mini golf and rides to water slides and the wave pool, we got it all!

Now MMP has footage they can use all year to showcase mentoring happening in the community and in future videos for fundraising or general awareness purposes.

Don’t be caught out in the cold when you realize you need B-roll after the summer is over!

Capture B-roll now for your organization’s next event video or fundraising campaign today and show your organization in the best light whenever you need it.

Check out our Vitamin B-roll packages here.



Frost Media Group is an Omaha video production company.  In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Omaha Video Campaign Sales Cornhusker Driving School Drone Brand Marketing Viral Nebraska Subliminal Stimuli Ad Marketing Segmentation

Cornhusker Driving School | Drone

Driver’s education is a right of passage for many 16 -year-olds.

For some the classes may seem outdated. Not at Cornhusker Driving School.

Over the last few months, Frost Media Group teamed up with CDS to create engaging and instructional videos to use inside the classroom.

The goal of the school is to ensure that, “Students will learn to drive with proactive driving skills that help them recognize problems in the driving scene and make decisions regarding the practices of other drivers. This education will enable them with the skills necessary to function safely in a complex driving environment.” (Cornhusker Driving School)

The owner Pat Venditte wanted his students to experience real life scenarios before they got behind the wheel. With the hopes of an aerial view in mind, we knew using a drone would be the best way to capture Pat’s vision.

The team spent time working out logistics, permits and after several test runs we went out and shot 10 scenarios with Anna Venditte, one of the instructors.

Unlike most shoots we had to factor in multiple vehicles and the amount of traffic that we required for each shot. We had Anna in the CDS vehicle and Aaron following behind in a separate car while Landon and Matt shot the scene.

We couldn’t be more proud of our team and the resulting videos. Check a few of them below and look for them in your son or daughter’s next training at Cornhusker Driving School.



Frost Media Group is an Omaha video production company.

Frost Media Group D2 Center Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

2016 Omaha Gives! | D2 Center

D2 Center’s 2016 Omaha Gives! Campaign was a perfect score!

D2 Center’s  campaign was one of several put on last year  with the help of our friend AdvoKatie.

Like D2 Center’s, each nonprofit’s campaign consisted of videos, landing pages, email blasts and social posts to create awareness throughout Omaha Gives! Day. The videos are now being used throughout the year to show potential donors what their dollars can do for their programming.

Donors were encouraged to not only make a donation themselves, but to share the nonprofit’s mission and stories with their friends, families and colleagues, so that they could donate as well. Making the giving that much bigger!


Inside the landing page

D2 Center


Donors could scroll through tabs with videos that touched on the many programs that the D2 Center has in place for hopeful high school seniors. Creating a custom landing page allowed for multiple videos and copy that pushed their mission.

Our videos put viewers face to face with those that they are impacting with their dollars while also giving them a call to action following their give. See the videos here.


D2 Center


Campaigns like these can truly impact a nonprofits donations during Omaha Gives! Day and we want to help!

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched.

This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

Check out our Omaha Gives! 2017 Promotion Here.


Frost Media Group is an Omaha video production company.