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Three Characteristics of Amazing Culture Videos

Three Characteristics of Amazing Culture Videos

Company culture videos can serve many different purposes. These videos can be an effective way to recruit new employees, showcase company perks and benefits and give an overall sense of what your company is about. If your company wants to use culture videos to help attract top talent or connect more with clients, here are a few key components of what makes an ordinary video a great one.

Great Culture Videos Tell A Story

No two companies are alike, regardless of how close they are in a market position or their service offerings. That’s why a company’s story is so vital to its identity. Sharing its origin and foundation, its early years in business, as well as how it currently functions, gives the audience a true sense of how that company has evolved throughout its history. Milestones, successes, and challenges are the chapters within the story, illustrating how a company has grown and adapted.

Through watching a video, your viewer has indicated they want to know more about your company. They want to see how your business operates, its principles and how it has evolved. In short, they want to know your story. With this information, your audience begins to form an opinion about your company on whether it’s trustworthy. This trust is a key component in your business, and one that will go a long way in making your company stand out when it’s time to make a purchase or submit an application for possible employment.

It Showcases Its People (And Not Just The CEO)

We’ve all seen the traditional corporate company culture videos with the dim lighting and the generic, neutral-colored wall as a backdrop. They consist mostly of the CEO or president detailing the vision for the future and how every company employee is a part of making that vision a reality. Yet, none of those employees they speak of are ever shown. The viewer might get a few moments of another member of the C-suite or even a senior VP. However, the frontline employees, the ones who may hold the position a possible viewer is applying for are nowhere to be seen in the video. This is an enormous missed opportunity.

Yes, it’s essential to hear where a company is headed in the next five years from the perspective of its leadership. But what strikes a chord with potential employees is hearing someone in their position explain how the company’s flexible work-from-home policy has made their quality of life exponentially better. Or to see someone who works in the middle department express how the company health benefits have been able to get their family the medical care they need.

It Clearly Communicates The Company’s Beliefs

What is it all for? What is the measuring stick to which a company holds itself? A company’s beliefs or values are the foundation on which a company culture is built. These beliefs and values are used to make staffing decisions, identify successes and evaluate areas for improvement. They are the glue that binds together every employee from the president to the intern who just completed orientation. In short, they are at the very core of what makes a company what it is, and are essential to a culture video.

Because of their importance, your company’s beliefs should be a cornerstone in your video. Use them to thread your company’s story and its people together from scene to scene. Or, segment the script to focus on each core belief, and let your employees articulate what specific beliefs mean to them and their job as this authenticity is what creates true culture.  

Hire The Pros

There are numerous creative methods to tell a company’s story and illustrate its core beliefs. Whether it’s through scriptwriting, editing, graphics, or a combination of multiple methods, it takes skill to make the whole video come together seamlessly.

With more than 10 years of experience in video production, our team at Frost Media Group creates culture videos for companies of all sizes. Our goal is not only to tell your company’s story, but to highlight and focus on the best aspects of it. We invest the time necessary with each client in order to fully understand what makes their company unique, and how to best translate that through the medium of video. The result is a culture video that is truly representative of your company, and a powerful tool for employee recruitment and client relations.

Contact us today to learn more.

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Q&A Video | Lighthouse 5

Does your company or nonprofit get frequently asked questions?

Our friends at Lighthouse 5 came to us in need of a Q&A video and today we are sharing it with you.

As we know, video can really make a difference when engaging with your audience and potential clients.

Having someone from your organization front and center explaining not only who you are, but what you do and how you do can make an impact.

We took some key questions that the team at Lighthouse 5 encounter on a regular basis and created a user friendly and engaging video to share their answers.

We created the video by interviewing the president Tom Baker and setting up several opportunities for B roll to compliment each questions topic.

We focused on who Tom is, a key part of their sales process and the Growth Wheel which Lighthouse 5 is one of only 500 in the country that offer the valuable business tool.

Videos like these can be used on Facebook and cut down into individual bytes for social.

Check out the Q & A below and head over their website to learn more!

Frost Media Group is an Omaha video production company.  In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

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Midlands Mentoring Partnership | Vitamin B-roll

Have you checked out our Vitamin B-roll packages yet?

Midland Mentoring Partnership has and we visited with mentors and mentees last month at Funplex to capture a fun filled day.

From mini golf and rides to water slides and the wave pool, we got it all!

Now MMP has footage they can use all year to showcase mentoring happening in the community and in future videos for fundraising or general awareness purposes.

Don’t be caught out in the cold when you realize you need B-roll after the summer is over!

Capture B-roll now for your organization’s next event video or fundraising campaign today and show your organization in the best light whenever you need it.

Check out our Vitamin B-roll packages here.

 

 

Frost Media Group is an Omaha video production company.  In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

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Cornhusker Driving School | Drone

Driver’s education is a right of passage for many 16 -year-olds.

For some the classes may seem outdated. Not at Cornhusker Driving School.

Over the last few months, Frost Media Group teamed up with CDS to create engaging and instructional videos to use inside the classroom.

The goal of the school is to ensure that, “Students will learn to drive with proactive driving skills that help them recognize problems in the driving scene and make decisions regarding the practices of other drivers. This education will enable them with the skills necessary to function safely in a complex driving environment.” (Cornhusker Driving School)

The owner Pat Venditte wanted his students to experience real life scenarios before they got behind the wheel. With the hopes of an aerial view in mind, we knew using a drone would be the best way to capture Pat’s vision.

The team spent time working out logistics, permits and after several test runs we went out and shot 10 scenarios with Anna Venditte, one of the instructors.

Unlike most shoots we had to factor in multiple vehicles and the amount of traffic that we required for each shot. We had Anna in the CDS vehicle and Aaron following behind in a separate car while Landon and Matt shot the scene.

We couldn’t be more proud of our team and the resulting videos. Check a few of them below and look for them in your son or daughter’s next training at Cornhusker Driving School.

 

 

Frost Media Group is an Omaha video production company.

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2016 Omaha Gives! | D2 Center

D2 Center’s 2016 Omaha Gives! Campaign was a perfect score!

D2 Center’s  campaign was one of several put on last year  with the help of our friend AdvoKatie.

Like D2 Center’s, each nonprofit’s campaign consisted of videos, landing pages, email blasts and social posts to create awareness throughout Omaha Gives! Day. The videos are now being used throughout the year to show potential donors what their dollars can do for their programming.

Donors were encouraged to not only make a donation themselves, but to share the nonprofit’s mission and stories with their friends, families and colleagues, so that they could donate as well. Making the giving that much bigger!

 

Inside the landing page

D2 Center

 

Donors could scroll through tabs with videos that touched on the many programs that the D2 Center has in place for hopeful high school seniors. Creating a custom landing page allowed for multiple videos and copy that pushed their mission.

Our videos put viewers face to face with those that they are impacting with their dollars while also giving them a call to action following their give. See the videos here.

 

D2 Center

 

Campaigns like these can truly impact a nonprofits donations during Omaha Gives! Day and we want to help!

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched.

This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

Check out our Omaha Gives! 2017 Promotion Here.

 

Frost Media Group is an Omaha video production company.