Now more than ever, it’s important to remember that at the center of any business or corporation are the employees who make the dream of having business success a reality. In a
business-to-employee (B2E) environment, a company makes its employees their focus, rather than traditional business-to-business (B2B) or business-to-consumer (B2C) practices.

The B2E strategy is to attract and retain staff or employees in a competitive market through recruiting tactics, benefits, educational opportunities, bonuses, and empowerment strategies. With a positive company culture, there is a sense of community internally that results in positive outward growth.

A business-to-employee strategy can only be successful with communication practices that connect with employees internally and potential future hires. We will show you how video production can help make your employees the focus of your business.

Inspires Your Remote Teams

In the recent work-from-home changes that have been sparked by the COVID-19 pandemic, a study conducted by Microsoft and reported by Forbes magazine states, “managers admit they are not well-versed in handling large swaths of remote workers. A majority, 61%, report they have not learned how to delegate and empower virtual teams effectively.”

Not only do managers struggle to empower their teams virtually, but remote work also makes project collaboration between team members feel impossible, especially when time zones separate them.

Video is a resource that bridges the gap between remote teams, inspiring them to be their best. Business-to-employee video messages take away the need for long email threads and allow for effective collaboration — even when work hours are different.

Video conferencing or calls, video voicemails, and company-wide livestreams can empower work-from-home employees to feel connected to their colleagues and managers. Video is the best replacement for in-person communication.

One key factor in building a B2E strategy is cleverly using video. Here are some considerations to keep in mind as you develop your approach to fit within the lifestyle of your remote team members:

1. Update and Announcement Videos

Video is an easy and personal way to keep employees updated on important announcements such as product updates, new features, company changes, and marketing efforts. Highlighting your company calendar through strategic video can be an interactive way to keep viewers up-to-date with in-person and virtual events taking place throughout the year. Take your video game up a notch by incorporating personalized videos from executives or partners.

2. Livestream or Record Company-Wide Meetings

An easy way to have your remote teams feel included is to broadcast meetings that include the entire company. This practice helps keep everyone in the loop and build connections between employees.

3. Broadcast Events

Going “live” is a brilliant way to share company fireside chats, lunch and learn presentations or company kickoffs with a broader audience. As you livestream, remember to record these events for remote employees or those who couldn’t attend.

Building a better reputation and connection with your remote employees can help establish a more robust, healthier culture within your company — embodying the B2E practice.

Highlights Your Greatest Asset — Your Employees

As you build your company’s business-to-employee practices, remember your employee is the star. Prove it by showing the market that your business thrives because of its employees. Through an engaging, emotional video, you’re giving people a reason to care about your business and what it stands for.

Ask yourself, “What does my company stand for?” “What are our values?” “What is our story?”

If you are a B2E company, your employees are an integral part of those answers, and video can be an excellent way to tell that story into the hearts of your employees or competitors. One consideration could be planning a video that showcases the diversity of your employees and their experiences. Their workplace experience can be shared uniquely, building culture and employee engagement. They can also be the perfect addition to the employee newsletters.

By making your employees the center of your company, you provide an opportunity for them to gain unique experiences within the company and its more extensive story, hoping that they will understand the company’s mission and where each employee fits into the larger picture.

As a bonus, these videos are shared at company events or retreats, which bring a new sense of team spirit among your employees, giving them more of a reason to care.

Builds Company Recruitment

Businesses big and small are adopting new digital practices to highlight who their company is, what they stand for, and work directly with their HR teams to incorporate video solutions into their recruitment. Videos showing your company’s values through its employees is an excellent way to show prospective workers who you are.

We get it. Training and onboarding new employees can be a time and cost consuming process. And when you’re dealing with that remotely, it makes it that much more work to get your new team member up to speed.

Research has shown that people learn better through audio-visual training, which saves your company money and time. These training videos can also train your current employees on new practices, HR policies or get them engaged with the company.

Build Your Company To Be Employee-Forward

As we consider the business-to-employee strategy, remember it revolves around relationships. This forward way of thinking takes an inward approach to building a company. It references the classic saying, “A happy wife, a happy life.” In this situation, by putting your people first, you see that in the growth of your business.

Video is more popular than ever, and finding ways to utilize that platform within your company can be a game-changer. To make that incorporation, here are a few things to keep in mind:

  1. Views want a message quickly, so try and keep videos under 4 minutes.
  2. Explain any key points or values by sharing a message through unique storytelling.
  3. Boost engagement for longer videos by using animation.
  4. Improve your reach to teams and viewers by reviewing analytics often.
  5. When budget allows, hire a professional video team that specializes in internal videos.

Building a B2E environment isn’t difficult to do — and it shouldn’t be. A thoughtful message shared through video can be a great way to connect, build emotion, and productivity in your company. If you’re ready to take that first step, consider our team at Frost Media Group. Our video production services range from corporate video to motion graphics, and we can’t wait to get started with you. Call our Kansas City, Kansas office today at (913) 210-0748, or our Omaha, Nebraska office (402) 965-1334.

About the Author:

Leave a Reply