Campaign

Use Channels to Your Advantage

Use channels to your advantage

As with every campaign keeping your audience top of mind is key when choosing where to publish your content. Since audiences often overlap across channels, you’ll likely use a combination of several – or a multichannel approach. This is where you can begin to think strategically about the content and channels you have, and how you can use them in a way that gives you the biggest bang for your buck.

While some campaigns use a blend of traditional and digital media in efforts to increase reach, it may be worth considering utilizing solely digital channels to stream your message far and wide. Using social media channels, for example, allows you to reach more people than traditional forms of media. Just one piece of content can get a lot of mileage, potentially reaching hundreds, thousands, even millions of people. Achieving that kind of reach using traditional distribution channels requires creating a lot more content, and a much bigger budget.

Minimal input, maximum output

It’s easy to get overwhelmed by the amount of content needed for successful campaign. But if you think about your content as flexible, reusable assets, you can cut down on your content production time significantly while reaching more people.

To achieve this, try using what we call a minimal input, maximum output approach. It’s a simple one: focus on a few solid pieces and use them in different ways across multiple channels to ensure your content gets the most mileage. This eliminates the need to create new content for every type of channel, and for every type of audience.

For example, you can post a video on YouTube and be done with it, or you can find ways to get it in front of more people. In addition to YouTube, try posting video clips and stills on Facebook, Instagram and LinkedIn. In your campaign emails, drop in a video clip or a couple of still images. Post sound bytes alongside copy and images on your website to tell a bigger story. That’s six different channels with only one piece of content. All of this allows your message to be in a thousand different places at once, increasing your reach exponentially.

It also helps to keep in mind the shelf life of your content assets, and think beyond just this year’s campaign. For instance, this year’s recap or thank you video to donors can easily become next year’s awareness piece. You can also reuse the content in the form of archives on your website to show potential donors and supporters.

That’s it! You’re ready to go forth and market your campaign. But before you do, chat with our team at Frost Media Group about creating professionally shot and edited videos. Even one video can produce enough content to promote your campaign to multiple audiences on several channels.

How Advertising on Connected TV and YouTube Can Expand Your Reach and Save You Money

Want to get more bang for your marketing buck while reaching a younger demographic? Platforms like Connected TV and YouTube may be the answer. 

Looking at the numbers, it’s no wonder why savvy marketers are flocking to these platforms. Over 13 million American households have abandoned traditional television-watching in favor of Internet-powered streaming. That’s in addition to YouTube, which boasts a whopping 1.3 billion users. Traditional television simply can’t attract audiences that size. 

It’s a common misconception that no one watches ads anymore on streaming services. Hulu recently stated that 70% of its 82 million subscribers were on an ad-supported plan. That equals about 58 million sets of eyes ready for ads. But what makes this advertising channel so valuable is less about quantity and more about quality

Because CTV users are required to log in, often through Facebook or Google, stored user data is readily accessible for ad targeting. Much like advertising on the Internet, this provides an abundance of user data on how audiences interact with the web, including previous purchasing behaviors and spending habits. Advertisers can then tailor ads to precise audience segments, making them exceptionally relevant and ultimately, more effective. With all this user data comes even better data collection. Advertisers can easily gain a sense of what’s working and what’s not, and can quickly adjust rather than continuing to allocate fixed budget dollars towards ineffective methods. Think of how much you could save by knowing which ads are leading to action, and which ones are causing you to throw money away. 

YouTube is another platform that has turned traditional advertising on its head. Almost one-third of the Internet watches over 5 million videos daily. That’s a lot of eyeballs. What’s more is that YouTube ads only cost between $0.10 and $0.30 per view. And like Connected TV, advertisers can easily measure how well ads are performing, through the platform’s own analytics. 

Perhaps the biggest advantage of YouTube is its reach. YouTube reaches more U.S. adults between the ages of 18 and 49 than any cable network. Many advertisers are now ditching those coveted primetime spots costing hundreds of thousands of dollars as they’re quickly becoming a thing of the past. 

But before you can reap the benefits of 21st century video advertising, you’ll need some eye-catching, memorable video. That’s where Frost Media Group comes in. We’ll work with you from start to finish to produce the best video for your digital marketing and programmatic campaigns. We’ll even look for opportunities to pull 30 to 60 second clips that you can use for marketing on other channels, like social media or your company’s website.

Contact us today to learn how to get started.

How Video Can Increase a Nonprofit’s Donations

When you run a nonprofit, you know the importance of fundraising and donations. They’re paramount to your organization’s success, allowing it to continue all the great work it does. But fundraising isn’t always a cake walk. In fact, if you’re like most nonprofits, reaching your audience and persuading them to support your nonprofit’s mission is often an ongoing challenge.

Whether within a campaign or as the centerpiece of a digital strategy, a targeted video can help you reach your fundraising goals. By cutting through the noise and helping to form a connection with your audience, using video for fundraising is proven to increase donations while expanding an organizations market reach.

The Human Connection

After years of working with nonprofits, we’re repeatedly reminded that one of the best ways to compel donors is to form an emotional connection. No other medium, aside from in-person interaction, can make the emotional bond with an audience as effectively as video.

Let’s back up and explore the difference between a marketing video and fundraising video. A marketing video, like all types of marketing collateral, is aimed at persuading its target viewer to take an action that leads them further on the buyer’s journey. That action typically centers around learning more about the business’ products and services. The content of the video must be compelling enough to pique the viewer’s interest enough to keep that business top of mind while the viewer is in the decision-making stage.

A fundraising video, however, needs to resonate much differently with the viewer, human to human, on an emotional level. The video must be more than the nonprofit’s cause, goal or mission, but should also show the entire audience why they should care. Not just care a little – but become emotionally invested in the mission. Emotional investment gives the reason necessary to potential donors to become donors and support organizations financially.

Building Trust and Empathy

With a video, the audience can see and hear directly from the people whom work day to day in the organization. Video has the power to give the audience direct contact with the people who are investing their life’s cause towards a passion. Beyond that, they can see and hear the stories of those impacted by the mission. There is nothing more powerful then showing these unique and special moments specific to the cause. Video is the only way to do this.

Frost Media Group Promise

We want to help you take your fundraising strategies to the next level. Our extensive knowledge of video production coupled with our 10 years of experience working with nonprofits gives us the biggest advantage that you won’t find with another video production or marketing company. Let us help tell your story in a way that truly makes an impact and inspires potential donors to act.

Contact us today!

Frost Media Group Omaha Video Campaign Sales Barbara Weitz

Barbara Weitz for Regent | Campaign

It’s never too early too early to hit the campaign trail!

In July and August our team sat down with Barbara Weitz to learn more about why she is running for Regent.

Barbara WeitzFrom there we learned about her past, present and hopes for the future of our Nebraska schools.

For the campaign, our team created design assets like banners, her logo and printed materials.

In addition we produced her “About Me” video and several social FrostBytes to share along the way.

Not to mention we created video banners that were used on her  Facebook page.

To learn more about her platform head over to the landing page we created barbaraweitzforregent.com

 

Check out Barbara Weitz for Regent About Me video below!

 

Frost Media Group is an Omaha video production company.

Frost Media Group Omaha Gives Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

The Countdown to Omaha Gives

We are just days out from Omaha Gives 2017.

The countdown is on! So what better time to share the nonprofits we helped prepare for it.

This year we created a package for our nonprofit clients to help double their donations on Omaha Gives Day.

Being able to share their missions and services that they provide to those in need in our community is so important to us.

From cancer clinical trials to refugee services, human trafficking therapy to equestrian therapeutic riding, and providing programing and jobs to those who are blind and visually impaired, they are changing lives.

You can schedule your gift now to make sure your favorite nonprofit doesn’t miss you the day of.

Don’t have a nonprofit in mind? Check out our clients below or head over to Omahagives.org to look through the list.

 

The Nonprofits


Rejuvenating Women

“Rejuvenating women is a faith-based, non-­profit organization committed to providing hope and restoration to those enslaved in human trafficking. We are committed to developing long-lasting relationships with the girls and women who are deeply wounded by being a victim of human trafficking by loving each and every girl right where she is at.”

Check out their Omaha Gives page!

 

Cancer Alliance of Nebraska

“Cancer Alliance of Nebraska (CAN) is a nationally-recognized nonprofit partnership of experienced cancer physicians, hospitals, and clinics who coordinate research and provide breakthrough treatments to cancer patients in the comfort of their own communities.”

Check out their Omaha Gives page!

 

Lutheran Family Services

“Since 1892, Lutheran Family Services of Nebraska has served children and families. What began as orphanages in Fremont and Omaha has become a statewide outpouring of God´s love through dozens of programs, hundreds of staff members and thousands of volunteers. As the needs of individuals, families and communities have changed over the years, so have our programs.”

Check out their Omaha Gives page!

 

Outlook Nebraska Inc.

“Established in 2000, Outlook Nebraska, Inc.’s mission is to positively impact everyone who is blind or visually impaired.  This mission stems from our desire to overcome the challenges the blind and visually impaired experience in finding gainful employment.  We achieve this mission through many means, but our primary service is employment, which is provided to the blind and visually impaired in an Omaha-based converting operation that supplies a full line of 100 percent recycled fiber content tissue and towel products to the U.S. Government and other customers.”

Check out their Omaha Gives page!

 

HETRA 

“Heartland Equine Therapeutic Riding Academy was started in 1989 by Steve and Janet Henthorn of Omaha, Nebraska.  The program started with one participant, one horse, and three volunteers.  We have grown significantly over the years.  HETRA now has 19 wonderful therapy horses, 21 PATH, Intl. certified instructors, and over 115 participants.  We also offer services in Therapeutic Riding, Hippotherapy, Equine Services for Veterans, and Therapeutic Carriage Driving.  HETRA is a non-profit 501c3 organization and is currently the only PATH Premier Accredited Therapeutic Riding Center in Nebraska!”

Check out their Omaha Gives page!

 

 

Frost Media Group is an Omaha video production company.

Frost Media Group Omaha Midland University Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

Our Giving Campaigns | In Numbers

We’ve been hard at work over the last month preparing for upcoming giving campaigns.

So today as our client campaigns kick off we take a look back at the numbers.

1 Frost Media Group Team

3 Cities

 

6 Clients

6 Creative Briefs

7 Campaigns

 

 

 

 

 

 

 

 

7 Landing Pages

21 Email Templates

 

 

 

 

35 Videos

56 Social Posts

Unlimited revisions at no charge

 

Telling YOUR story = PRICELESS

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Campaign Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

How To: The Frost Story Arc

We are now into the second week of our “How To” series.

A resource for nonprofits for better fundraising results by conquering the story arc. We will be taking you through our process on creating a successful campaign from start to finish. Because great giving campaigns lead to greater giving.

We’ve mastered the Creative Brief, now we tackle your Story Arc.

Head over to the How To page to watch the video and learn the #scienceofgiving. We’ve taken Freytag’s Pyramid and Dr. Zak’s research to create our own Frost Story Arc.

story arc

Missed last week’s post on Creative Brief? Check it out here.

And head over to the Campaign Companion Kit to download HETRA’s sample creative brief as well as a blank template to fill out yourself. You are only a click away from starting your next campaign off right.

And stay tuned for next week as we talk about How To Choose Your Venues!

 

Frost Media Group is an Omaha video production company.

Frost Media Group Campaign Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

How To Master The Creative Brief

This week we kick off the start of our “How To” series.

A resource for nonprofits for better fundraising results. Because great giving campaigns start with good Creative Briefs.

We will be taking you through our process on creating a successful campaign from start to finish.  Which begins with the Creative Brief.

Head over to the How To page and learn about the 5 questions we ask to create your creative brief.

Download HETRA’s sample brief as well as a blank template to fill out yourself by filling out our email form. You are only a click away from starting your next campaign off right.

And stay tuned for next week as we talk about How To Craft Your Story!

creative brief

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Give STL Day Saint Louis Planned Parenthood Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

Give STL Day | Planned Parenthood St. Louis Region

Frost Media Group increased Planned Parenthood St. Louis donations on Give STL Day 2016 and here’s how we did it!

With the St. Louis community’s 2016 annual Give STL Day approaching, members of the Planned Parenthood St. Louis Region and Southwest Missouri’s (PPSTL) leadership team decided it was time to take their fundraising efforts to the next level.

A celebration was also in order.

Vivian Zwick, a Planned Parenthood volunteer for over 40 years, turned 99 years old in 2016. It was also Planned Parenthood’s 99th year of operation nationally.

PPSTL wanted to ask the St. Louis community to help honor both milestones by raising $99,000 on Give STL Day, a goal more than three times the total amount raised through the annual giving day the year prior.

Similar to past PP campaigns, the PPSTL campaign featured a series of videos, email blasts, postcards, landing page and social media posts.

In this case, the videos told Vivian’s story and highlighted the work of PPSTL through interviews. A few scripted videos thanked Vivian for her work, and the icing on the cake was a video birthday message to Vivian from Planned Parenthood Federation of America president Cecile Richards.

Goals for the project:

  • Raise $99,000 for Planned Parenthood of the St. Louis Region and Southwest Missouri
  • Plan and execute a creative, comprehensive marketing strategy for the campaign using multiple integrated channels
  • Increase current PPSTL donor gifts
  • Draw first time donors to Planned Parenthood

Campaign Results

PPSTL surpassed its goal and raised more than $100,000 for Give STL Day through the campaign while also increasing awareness among its audiences and arming them with messaging to use within their own circles of influence.

 

Frost Media Group is an Omaha video production company. Check out our Omaha Gives! Day 2017 Promotion here.

Frost Media Group Intercultural Senior Center Brand Marketing Viral Video Nebraska Subliminal Stimuli Ad Marketing Segmentation

2016 Omaha Gives! | Intercultural Senior Center

Intercultural Senior Center’s 2016 Omaha Gives! Campaign brought awareness to the diversity of our seniors in Omaha.

Intercultural Senior Center‘s campaign was one of many put on last year  with the help of our friend AdvoKatie.

Each nonprofit’s campaign consisted of videos, landing pages, email blasts and social posts to create awareness throughout Omaha Gives! Day. Not to mention the videos continue to be shared to donors long past last year’s giving day.

This push encouraged donors to not only make a donation themselves, but to share the nonprofit’s mission and stories with their friends, families and colleagues, so that they could donate as well.

 

Inside the landing page

intercultural senior center

Creating a custom landing page allowed donors to scroll through tabs with videos that highlighted the stories of the seniors that the organization work with everyday. Putting a face to the tremendous diversity that Omaha was the goal for the campaign.

Our videos put viewers face to face with those that they are impacting with their dollars while also giving them a call to action following their give. See the videos here.

 

intercultural senior center

 

Campaigns like these can truly impact a nonprofits donations during Omaha Gives! Day and we want to help!

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched.

This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

Check out our Omaha Gives! 2017 Promotion Here.

 

Frost Media Group is an Omaha video production company.