Want to get more bang for your marketing buck while reaching a younger demographic? Platforms like Connected TV and YouTube may be the answer.
Looking at the numbers, it’s no wonder why savvy marketers are flocking to these platforms. Over 13 million American households have abandoned traditional television-watching in favor of Internet-powered streaming. That’s in addition to YouTube, which boasts a whopping 1.3 billion users. Traditional television simply can’t attract audiences that size.
It’s a common misconception that no one watches ads anymore on streaming services. Hulu recently stated that 70% of its 82 million subscribers were on an ad-supported plan. That equals about 58 million sets of eyes ready for ads. But what makes this advertising channel so valuable is less about quantity and more about quality.
Because CTV users are required to log in, often through Facebook or Google, stored user data is readily accessible for ad targeting. Much like advertising on the Internet, this provides an abundance of user data on how audiences interact with the web, including previous purchasing behaviors and spending habits. Advertisers can then tailor ads to precise audience segments, making them exceptionally relevant and ultimately, more effective. With all this user data comes even better data collection. Advertisers can easily gain a sense of what’s working and what’s not, and can quickly adjust rather than continuing to allocate fixed budget dollars towards ineffective methods. Think of how much you could save by knowing which ads are leading to action, and which ones are causing you to throw money away.
YouTube is another platform that has turned traditional advertising on its head. Almost one-third of the Internet watches over 5 million videos daily. That’s a lot of eyeballs. What’s more is that YouTube ads only cost between $0.10 and $0.30 per view. And like Connected TV, advertisers can easily measure how well ads are performing, through the platform’s own analytics.
Perhaps the biggest advantage of YouTube is its reach. YouTube reaches more U.S. adults between the ages of 18 and 49 than any cable network. Many advertisers are now ditching those coveted primetime spots costing hundreds of thousands of dollars as they’re quickly becoming a thing of the past.
But before you can reap the benefits of 21st century video advertising, you’ll need some eye-catching, memorable video. That’s where Frost Media Group comes in. We’ll work with you from start to finish to produce the best video for your digital marketing and programmatic campaigns. We’ll even look for opportunities to pull 30 to 60 second clips that you can use for marketing on other channels, like social media or your company’s website.