Frost Media Group Campaign Thanks a Latte

Thanks a Latte Campaign | No More Empty Cups

On Thanksgiving we launched our Thanks a Latte campaign.

We wanted to find a way to thank the many different people we interact with during a client’s production. So, we reached out to our friend Nancy Williams at No More Empty Cups and asked if she would be willing to participate. She agreed to set up a way for us to redeem Thanks a Latte coupons we give away – knowing it would also be a great way for her to get some new visitors.

ThanksALatte (1).2We then engaged our creative team to design some cool Thanks a Latte coupons.  We wanted to have something we could easily hand out to interviewees when shooting video or to other people we collaborate with on a project. So we decided to print coupons on MiniCards because they are small and memorable.

We knew we needed a One Minute Video to tie it all together. We chose one of our Branded Interview formats to show off Nancy and One Million Cups and explain our Thanks a Latte coupons to recipients. Watch the video below and send Joe an email for a cup of joe at

We plan to add more Thanks a Latte partners in the future, but for now please visit Nancy’s team at No More Empty Cups. It’s a pretty cool place!

Marketing Video Media Tears of Joy Omaha Discount

Nonprofits Save up to $3000 on Ask Videos with Frost Media Group

Ask videos are designed to assist with the fundraising efforts of nonprofits. Normally, these are played at fundraising events and designed to play in smaller setting where fundraising is the focus. We’ve been producing nonprofit Ask Videos for several years. See some of our examples here and one below we made for Ronald McDonald House.

We follow a specific formula for developing ask videos that leads to more giving. Some think it’s an art, but it’s actually scientific!

A combination of cortisol and oxytocin combine when good stories are shared and create empathy for the situation and a desire to help with the solution. When a good story is told, following the appropriate story arc, the result is more giving – add has been proven in experiments conducted by Paul Zak!
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As part of our continued commitment to working with nonprofits, we are offering special pricing on Ask Videos until the end of 2015.

If interested, a nonprofit can simply commit to an Ask Video by the end of 2015 for its 2016 fundraiser and save 50% off the total video package up to $3000.

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This offer is limited to 12 nonprofits so inquire now! Save today!

In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

[contact_form email=”” subject=”Ask Video Promotion”]

Marketing Video Media Behind the Scenes bethlehem house

Gift Card Karma Shoot | Helping Small Non-Profits

saving grace
All of us want to give back to our community and help small non-profits who are making our city a better place to live, work and play.  However, many of us just don’t know how to help or never seem to find the time to give back and contribute as we’d like to.  That’s where Gift Card Karma comes in.  A new and easy way to help out small non-profits in our community, Gift Card Karma allows you to donate unused gift cards of any amount.

It’s easy to give with Gift Card Karma, which was one of the goals founder Susan Pederson had when she came up with the idea.  She explains how easy it is to donate in this video:

It was so interesting for our team to talk with Susan as we filmed her videos.  It’s obvious that, through her background in corporate America and her work teaching math at an underserved school, Susan found her calling in helping organizations in need.  It was refreshing to see someone come up with a new and innovative idea that made it easy for individuals to contribute.

Talking with some of the non-profits that have already benefited from the Gift Card Karma program was our favorite part of the shoot.  HETRA, Saving Grace and Bethlehem House are just a few of the local organizations that have been able to further their mission of helping people through the efforts of Susan and her team.

From helping women who are in crisis due to unplanned pregnancies at Bethlehem House, to assisting disabled children through equine therapy at HETRA and rescuing perishable food donations at Saving Grace, Gift Card Karma is helping other agencies do their work by providing much-needed funds.

bethlehem house


The videos we created for Gift Card Karma will help Susan explain her mission to possible partner agencies as well as those who can help the cause by donating their unused gift cards.  The videos will be used on her website and as a supplemental media when Susan speaks.

– Your Omaha Video Production team

Marketing Video Media Behind the Scenes Dollar Club

Complete Nutrition Body Comp Videos | Feature Videos

Losing weight and getting in shape can be incredibly frustrating.  Whether you are trying to lose body fat, gain muscle or just get into better shape so you can enjoy life, the entire process can be overwhelming.  If you’re trying to go down that path alone, it’s easy to get frustrated by numbers not going down on the scale, feeling hungry and tired all the time and feeling like you are making sacrifices that are resulting in no progress.

Complete Nutrition can help.  Not only do they have coaches that can help provide supplements and suggestions to help you reach your goals, but they now offer the Body Comp technology.  The Body Comp system helps you see your overall body composition, including your percentage of fat and muscle as well as information on your metabolism and other useful information that you just can’t find anywhere else.

Our shoot with Complete Nutrition was incredibly interesting because not only did we film Complete Nutrition trainer Amy as she explained the system, but we also filmed actual customers who had benefited from the system in a variety of ways.



Conner had been overweight for most of her life before she decided it was time to make a change.  See how Complete Nutrition and Body Comp has helped her reach goals.

Nick, who completes in men’s physique competitions, loves the Body Comp system to help him see where he can improve and to track progress.  His main goal is to increase muscle mass and decrease body fat, something that is not easily seen on the scale.

Our shoot was interesting and fun because everyone was excited about the system and eager to share how it had worked for them.  It was great to see how people with different goals were all able to benefit individually from the same system and how the Complete Nutrition consultants were able to help them on their journey.

These feature videos will help to explain the system on Complete Nutrition’s website, on their youtube channel, in their social media and in their stores.  With these powerful testimonials, customers will be able to understand how the Body Comp system can help them start on their own journey to a healthier life.

– Your Omaha Video Production Team


Marketing Video Media Behind the Scenes Dollar Club

Dollar Promo Club | Two Minute Video

The Dollar Promo Club takes a potentially confusing and time-consuming chore–choosing and ordering promotional products for your business–and makes it simple and stress-free.  With over 50 of the best promotional product vendors in the industry, the Dollar Promo Club partners with these vendors and sends your business a sample box of products every quarter.

No cookie-cutter products here!  The Dollar Promo Club makes sure each box is unique to your own brand and, as owner Mark McCormack states in his video, each product has a purpose.  Listen to Mark explain the theory, process and benefits of Dollar Promo Club in our two minute video:

The shoot with Mark was enjoyable and stress-free.  An enthusiastic and well-spoken businessman, Mark was well-versed in what he wanted his potential clients to know about his business.  The core of Dollar Promo Club is to save the business owner time and frustration and provide them with a simple way to get the best products to represent their brand.  Mark has made the process easy and explains it succinctly in this two minute video they intend to use on their website and Facebook.

Capturing this innovative concept and helping the company explain it  was a challenge we enjoyed undertaking.  Congratulations, Dollar Promo Club, on identifying a need and providing a much-needed solution!

Your Omaha Video Production Team

Frost Media Group Joseph Joe Frost Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Three Fundamentals of Marketing and Flaws in Your Understanding

8K4A5621In my experience working with entrepreneurs, executive directors, and executive teams, “marketing” means a lot of different things to a lot of different people.

To some, marketing is a term used to describe advertising efforts. To others, marketing is branding assets including logos, business cards, and promotional materials. For many, marketing is associated primarily with sales related activities. Rather than challenge these descriptions of marketing, I want to clarify my description as a professor of marketing.

Marketing is simply a way to connect prospects with products and services. That’s it.

But while we’re at it …

Sales is simply a way to exchange value between a buyer and a seller. And branding is simply establishing perceptions people have of products, services, and other people or organizations. To further clarify and simplify: marketing is connecting, sales is exchanging value, and branding is establishing perceptions.

At this point in the blog you might be thinking that connecting, exchanging value, and establishing perceptions are the three fundamentals of marketing – you would be wrong.

The three fundamentals of marketing are strategy, content, and traffic.

Strategy is your plan to win. Content is your story. Traffic is your audience.

Marketing must be thought of in terms of wins and losses– connections made and connections lost. If you’re like the vast majority of people I work with, this is the first flaw in your understanding of marketing. It’s unbelievable how many people are spending thousands on “marketing” without a strategy and worse without measuring success at all. Unfathomable, unbelievable, but unfortunately true.

[quote]You must have a strategy first and foremost for your marketing efforts to be successful![/quote]

Content is king. Yes, that is true but it’s not marketing unless it’s YOUR content. I am so sick of the aimless, mindless, and pointless content that I see supposed professionals in marketing create for their clients. It’s a waste of time, money, and resources and it’s not marketing. This is the next biggest flaw in your understanding of marketing. Content alone is not marketing and will not connect with your prospects.

[quote]Your story is the only content that will connect prospects to your product or service. [/quote]

If content is king, traffic is your realm of possibilities. In marketing terms, it’s potential prospects (in kingly terms: unworthy peasants). This is the last flaw in your understanding of marketing. Traffic does not equal prospects. No matter how many google leads you buy, SEO positions you own, or likes you have on facebook; it doesn’t matter if the wrong people show up. But, when is the last time you even defined the right people? Who do you want in your realm? What are their demographics, psychographics; wants and needs; and desire to connect with you?

[quote]You must know who your target prospect is before building valuable traffic to connect.[/quote]

I write this blog in hopes your understanding of marketing will be improved and you’ll want to connect with me. If you’re interested in discussing how Frost Media Group can assist you in connecting more with prospects using our video solutions and creative strategies, please contact me at

Now, go find your prospects, share your story, and plan to win!

Video Marketing Ad Campaign YouTube

Winter is Coming: Surviving the Seasons of Entrepreneurship | Documentary Film

Premieres March 19th, 2015 – the last day of winter.

Presented by The Midland University MBA Program in association with EO Nebraska.

Winter is Coming is premiering March 19th at Aksarben Cinema 5-7 for Midland University and EO Nebraska guests.

It is available for private screenings after that by request.

It is a documentary film about surviving the Seasons of Entrepreneurship. It’s intended to seed the discussion of crises or “winters” in different cycles of business. Four entrepreneurs share their experience surviving four different types of crises. They all share one bond, a thirst for learning.

This is an ideal film for any business, nonprofit, or organization interested in exploring the Seasons of Entrepreneurship further. If you want to schedule a private screening or just learn more about the film please complete the form below.

[contact_form email=”” subject=”Request a Winter is Coming Screening”]

Marketing Ad Video Shoot Happy Days

The Stephen Center | A Case for Nonprofit Video Marketing | Fundraising Event Ask Videos

Video marketing is important.

Today I received this email from a board member of The Stephen Center.

Thank you!

Joe and Landon,
The videos were a GREAT hit last night! Lots and lots of comments and I am sure it helped our bottom number!
The video really showed what Stephen Center is all about!
Very well done!!
Thank you, Thank you!!!

That single thank you email makes the case for nonprofit video marketing!

Here are a few more details about the The Stephen Center project that tested our team’s promise to always be on time, on budget, and on purpose.
On Time
We had a little less than a month to complete this project. But, that timeframe wasn’t going to stop us from completing 2 videos that were necessary to give the right messages at the event, and for use after the event for ongoing fundraising.

On Budget
In addition to our standard 25% discount for nonprofits, we agreed to extend an additional 10% prepayment discount to keep the project under the stated budget. We also worked with the team to find a volunteer to collaborate with to complete the voice over for the Testimonial Driven Marketing Video.

On Purpose
The purpose of these 2 videos was to enhance the fundraising efforts at the event AND to have multiple videos that could be used for the next several years to share the great work The Stephen Center is doing. This dual purpose is a common approach with many of our video productions, maximizing return on investment.

Enjoy the 2 videos below and learn a little more about The Stephen Center.

The Stephen Center | Testimonial Driven Marketing Video

Meet The Stephen Center Heroes | Fundraising Ask Event Video

Frost Media Group Lean Media Habits Startup Bear Images Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Habit #1 Revisited | Subscribe | Lean Media Habits | Lean Startup Omaha

bear images (1)Does a bear sit in the woods?

How would you know if you weren’t there?

How would anyone know if a bear sits or doesn’t sit in the woods without a trip to the woods?

That’s why traffic matters!

Traffic gets you to the tree in the woods where you can hide and watch the bear sit (or not sit).

You can develop a great strategy and killer content, but if people can’t find your website or presence on new media platforms, none of it matters. You must attract an audience by creating traffic. (New Media Habits, p36)

There are 4 habits that make up the Traffic pillar of success in the New Media Habits book. Subscribe is the first of these habits (first of 13 in the entire book) and is appropriately subtitled:

Drink the Kool-Aid!

In chapter 2 of the book I discuss the difference between new media and traditional media. I point out that traditionally we subscribe to newspapers, magazines, and other forms of media to get information delivered to us directly from one source. However, the new media positions each of us as providers of information to our subscribers; and gives all of us many new sources to subscribe.

Understanding this difference and embracing it is the key to mastering this habit, and is a fundamental reason for me revisiting the New Media Habits book. I feel a responsibility to continue to be a provider of information to my subscribers, and to continually seek out new concepts or sources to subscribe. One such flavor of Kool-Aid I have found worth drinking is:

The Lean Startup!

I first read the book, The Lean Startup by Eric Reis, in the fall of 2013. And to be honest, I do not quite buy into its definition of entrepreneurship nor some of its principles like “entrepreneurs are everywhere” and “entrepreneurship is management”.

I believe solopreneurs and wannapreneurs are everywhere, yet very few are actual entrepreneurs (yet); and I don’t think any amount of “management” will make someone entrepreneurial.

However, I still decided to use it alongside another book, The E-Myth Revisited by Michael Gerber, to compare and contrast core concepts of entrepreneurship in my Introduction to Entrepreneurship course I teach at Midland University. This makes for a very interesting discussion amongst MBA students and guest entrepreneurs that share their experiences in our class.

global_244826512More recently, I have had the pleasure to listen to Shane Reiser and Scott Bishop speak on more specific topics related to The Lean Startup. Shane presented a workshop on Interviews and Experiments and Scott introduced his adaption of Lean Startup methodology: Lean Startup Marketing. Join their their Meetup Group: The Lean Startup Circle – Omaha.

Both were knowledgeable on the concepts, offered a lot of value to the audience, and provided me with some “ahas” I have been thinking a lot about: Defining Customers and their Problems and Testing Tactics in Marketing.

I have now drunk the Lean Startup Kool-Aid; not as path to entrepreneurship, but as a marketing methodology or process for entrepreneurs, executive directors, and their teams to subscribe to so they can drive more traffic to their “bear sitting in the woods”.

Speaking of a bear sitting in the woods, I mentioned in my last blog I plan to release an e-book as a companion piece to The New Media Habits. I plan to title that e-book:

Lean Media Habits. Clever, right? #punintended

In addition to being a clever use of the word “lean” the title should appeal to subscribers of Lean Startup concepts. As such the e-book will incorporate Lean Startup components (e.g. Learn, Build, Measure) and their application to the New Media Habits.

I’m very excited about this new flavor of Kool-Aid and hope you (Lean Startup Omaha fans) are ready to drink it up.

New Media Habits

Revisiting the New Media Habits

2013-05-04 12.43.44A few years ago when I began writing the book, New Media Habits, I wanted to share the fundamentals of social media; fundamentals I had learned while exploring the new media. I wanted to teach people the difference between new media and traditional media, share some of the new media tools I found valuable, and give readers a simple template to build their own strategy for success. In my book, I clearly define what new media success is (GripItROI), and provide a method to achieve it (Mastering the 13 Habits).

Today as I look at the contents of the book, I am more convinced than ever that it is truly a Fundamental Guide to Social Media. The 3 Pillars of new media are still Strategy, Content, and Traffic. The habits contained in each pillar still need mastered in order to achieve success. The 3 orders of ROI are more relevant than ever.

Engagement is still a false indicator of success; it’s the reactions of interest that are the real ROI, and everything else is just hype.

Yet, I feel the need to revisit aspects of the book that need updating (e.g. tools), enhance the discussion surrounding the 13 habits, and dive deeper into the concept of GripItROI with case studies.

Since I wrote my book, I began teaching entrepreneurship and marketing at Midland University for the Hybrid MBA Program. I have also refocused my company Frost Media Group from an “agency alternative” offering just about anyone creative services to a “video marketing agency” focused squarely on video production and creative strategies for nonprofits and SMB entrepreneurs. Thus, my decision to revisit the book is not to market my Social Media or New Media outsourcing services but rather to continue to teach, share, and give my readers and clients simple templates and strategies to truly achieve new media success.

I plan to release a new e-book that will serve as a companion piece to my original book, New Media Habits. The e-book will be interactive, thus allowing for ongoing updates to it from updates to the website. In addition, the website will include a complete digital archive of hundreds of how to action plans for Mastering the 13 New Media Habits. Over the next several weeks I will be releasing portions of the e-book on my Frost Media Group blog. These blogs will focus on marketing fundamentals and their relationship to the 13 New Media Habits.

Stay tuned, there may even be a few One Minute Videos!