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Frost Media Group Kids Can Community Center Omaha Shoot Viral Marketing Ad Subliminal Marketing Segmentation

Kids Can Community Center Shoot

Raising kids is as challenging as it is rewarding, as any parent can tell you. However, that challenge becomes even more daunting when the parent is facing obstacles such as having to work two jobs to support the family or not having anyone to watch the kids before or after school. That’s where Kids Can Community Center comes in. A resource for parents in the Omaha community, Kids Can provides before and after school care, out-of-school care, mentoring programs and more to keep kids engaged, educated and inspired. Every year, Kids Can holds a Can Do Luncheon where they announce three awards: the Can Do Future, Can Do Hope and Can Do Junior awards. They wanted Frost Media Group, an Omaha video production company, help in filming videos for each of the award recipients as well as doing a longer video showing the story of one of their families involved in the program.

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The Can Do Luncheon was the perfect place to not only honor those who have worked hard in the program, but also to show current and potential donors what the Community Center is really about. We enjoyed getting to know everyone involved in the center.

It was obvious that the teachers and volunteers were dedicated to the kids they worked with and passionate about helping them reach their goals. It was also very rewarding to be able to tell the story of single mother Adriana Contreras and her three kids who have benefited so much from being involved in Kids Can.

 

Filming the award winners was also a wonderful experience. Honoring those who help kids in our community with the Can Do Future and Can Do Hope awards, Kids Can is able to shine a light on foundations and people who are helping to support our next generation.

The Can Do Junior award, which was our favorite to film, was given to 5th grade student and Kids Can participant Mariela Varela Hercules.

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We got the chance to follow her around as she helped out at the program and told us more about her involvement. We also got to see how proud the Kids Can staff was of Mariela and all that she has accomplished.

 

With the help of volunteers, donors and staff, Kids Can Community Center is truly impacting the lives of children across Omaha and helping to ensure that our next generation is a happy and successful one. We were excited to tell their story at their annual awards luncheon and hope that the videos bring more awareness to this essential organization.

 

Frost Media Group is an Omaha video production company.

Frost Media Group PTI Autism Conference Shoot Omaha Viral Marketing Ad Subliminal Marketing Segmentation

PTI Autism Conference Shoot

Having a child with special needs can often be a frightening and lonely experience. It’s easy to feel isolated and like no one else understands what you are going through. Sometimes the biggest help for these parents is just knowing there is someone they can talk to, whether that is another parent in a similar situation or professionals in the healthcare or education industries. PTI Nebraska understands this need and exists to fill that void that appears when parents of special needs children feel they have no one to turn to.

With a tagline of Informed Parents = Improved Outcomes for Families, PTI Nebraska is a statewide resource for families of children with disabilities or special healthcare needs. They empower parents and provide them with the knowledge and capacity to improve the education and healthcare outcomes for the children. They do this by providing a network of other parents to connect with, information on their child’s educational or healthcare needs or as a resource to present at workshops or seminars.

Frost Media Group, an Omaha based video production company,  had the opportunity to see PTI Nebraska in action when we attended the Autism Spectrum Disorder (ASD) State Conference in Omaha in early April. Staff from PTI Nebraska presented on healthy collaboration between parents and teachers of children on the autism spectrum.

PTI presentation

Their presentation engaged both parents and teachers and shared great information on how they can work more closely together in an autistic child’s educational process. We were impressed by their knowledge on the subject as well as their ability to bridge the gap that sometimes exists between school and home.

We filmed the PTI presentations as well as interviews with the PTI presenter and teachers and parents who attended the conference.

 

Pairing the actual presentation with the interviews of those who were impacted by it was a great way to show other organizations what a valuable resource this is. PTI Nebraska intends to show this video on their website and social media and will also incorporate it into presentations to other conferences who might want to bring them in as presenters.

We always enjoy telling the stories of great organizations who are really helping people in our state. PTI Nebraska provides an incredible resource to those who are raising a child with special needs and we enjoyed making a video for them that really gets their message across.

 

Frost Media Group is an Omaha based video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

HETRA Video Shoot

Sometimes, a single video shoot is not enough to truly capture a subject. This was the case when we were given the chance to create a video for HETRA, an equine therapy program in Omaha. Because results of this type of therapy can often take months to materialize, we knew that the best way to show the wonderful things they were able to accomplish was to film subjects over the course of several months.

We were given the honor of spending six months with the Wozniak family as their autistic twin 5-year-old sons participated in HETRA’s program. We were able to show how the twins, Alex and Jonathan, were barely able to make eye contact or speak when they first began the program and their progression to becoming more verbal and engaged.

Not only did we film the twins on their therapeutic journey, but we also got the chance to interview their parents about the amazing results of the HETRA program as well as volunteer instructors in the program and Executive Director Edye Godden on our video shoot. They explained more about why the therapy is so effective and were also able to show how much joy they experience when children in the program respond to the horses and make progress.

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It’s difficult to explain to people exactly what HETRA does, but when you watch the video, it really becomes clear what a powerful impact it has.

 

HETRA intends to show this video at their Blue Jeans and Dreams fundraising event so that potential donors can see firsthand what their donations will support. They will also use the video to show to future potential donors and as an overall branding tool for the organization.

The six months we spent with the HETRA team left a mark on all of us involved and we can’t wait to help them share their story with those who want to support this organization.

Frost Media Group Startup Collaborative Shoot Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Omaha Startup Collaborative Shoot

Starting your own business can be a lonely process. With long hours, ideas that no one else seems to understand and frustrating questions that you can’t seem to find the answers to, it’s easy to burn out quickly. One of the best ways to prevent this is to reach out to others who are in the same situation. With this in mind, the Omaha Startup Collaborative created an environment where the startup entrepreneur can thrive by interacting and collaborating with others who are trying to answer similar questions and accomplish the same types of goals.

We were excited to shoot video for the Omaha Startup Collaborative in their location on the eighth floor of the Exchange Building, which was still being renovated at the time leading up to their ribbon cutting during Omaha Startup Week.

 

To better illustrate what they do, we focused on the story of how two entrepreneurs came together to start a new business, BRIC, through both being a part of the Collaborative. Grant Stanley and Josh Hoberman are great examples of the type of highly motivated and innovative entrepreneurs who are a part of the community.

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Josh Hoberman, Co-Founder of BRIC

Our video will provide a perfect intro to those entrepreneurs who are looking for a new ‘home’ within the startup community. The Collaborative can not only showcase what a cool environment they have to offer, but they can also provide some concrete evidence of how partnerships form and businesses flourish within their community. As entrepreneurs ourselves, it was a joy to be around others who share the same spirit. We love the idea of the Omaha Startup Collaborative and are excited to share their story!

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Omaha Gives Marketing Video Media Ad Campaign

Frost Media Offers Options to Help Build Brand Awareness for Non-Profits on Omaha Gives! Day

Omaha Gives! Day is just around the corner on May 25th. Omaha Gives! Is a 24-hour online giving event organized by the Omaha Community Foundation to grow philanthropy in Douglas, Sarpy and Pottawattamie counties. The goal is to inspire the community to come together for 24 hours to give as much possible to support the work of public 501c3 non-profits in the metro area.

Last year, more than 20,000 people raised $8.8 million for 704 area nonprofits in just one day. Frost Media Group, an Omaha video production company, wanted to help area non-profits capitalize on this amazing fundraising opportunity. Because there are so many non-profit competing for donations on one day, it’s important that your organization stand out. Video is an excellent way to introduce potential donors to your staff, tell them about your mission, and encourage them to support your organization on May 25th.

 

With our new ‘Four Play’ package options, we can assist non-profits in four different ways. Testimonial videos are the perfect way to show potential donors the impact you have on the community.

 

Video Business Cards can shine a light on your hardworking staff and can be used for a number of other reasons, such as on email signatures, long after Omaha Gives! Day passes.

 

Frost Bytes (mini videos) are also excellent to use on social media and in email campaigns as their short duration and targeted message can quickly and easily get your message across.

 

Full integrated campaigns are also available for those non-profits ready to make a big splash on this exciting day.

We love working with non-profits and know that many of them rely on donations to ensure they can continue their missions and make our community a better place. With some video assistance, non-profits can potentially raise a large portion of their fundraising goals in just one day. We’re excited to share these options with interested non-profits and show them the power of video.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Down Syndrome Alliance of the Midlands Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Down Syndrome Alliance of the Midlands Shoot

Receiving the news that your baby has Down Syndrome is something that most of us cannot imagine. For those parents who do receive this potentially devastating news, it can seem like all of their hopes and dreams have suddenly been taken away. That’s where the Down Syndrome Alliance of the Midlands comes in. A non-profit organization that acts as a support group, educational tool and resource for families affected by Down Syndrome, DSA is the lifeline that these families desperately need. Filming DSA’s videos was a heartwarming and emotional experience for our staff at Frost Media Group, an Omaha video production company.

Being a part of the many get-togethers and educational events they host as well as getting to know the families on an individual basis made us feel like a part of the large and extremely supportive DSA family. Hearing the stories of how these families were first affected by the news and then how DSA helped them to navigate their new futures was truly inspirational.

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We also had the opportunity to interview DSA’s Executive Director Anne Mancini, a very educated and caring woman who enjoys helping these families find a new home within the larger DSA group and providing opportunities for them to learn from and bond with others going through many of the same challenges.

We were able to tell the DSA story through video on two levels. The first was their welcome video, which was aimed at new parents who have received the news that their baby has Down Syndrome. It serves not only as an educational video to show what they can offer this family, but also as a comforting video to help them see they are not alone.

 

The second video is targeted to potential donors or supporters and tells more about what DSA offers their families and why their supporters are so crucial to helping the organization achieve its mission. Anne Mancini talks more about their different programs and yearly fund raiser (the Buddy Walk) and how to get involved. Frost Media Group also involved some of the parents in this video so that potential supporters could see the faces and hear the voices of those they would be directly impacting.

 

Most people can only imagine what it’s like to find out their unborn or newborn child will be affected by Down Syndrome. The people we got to meet and interact with during our filming are not only dealing with this, but they are thriving thanks in part to the help of organizations such as the DSA. It was an honor to help the Down Syndrome Alliance of the Midlands tell their story and we hope the videos will continue to help families in their time of need.

 

Frost Media Group is an Omaha video production company.

Frost Media Group Non Profit Association of the Midlands Shoot Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Non Profit Video – Non Profit Association of the Midlands Shoot

Events and non profit video are some of our favorite things to film. There is just something about the energy, the buzz and the multiple stories taking place that cannot be explained with anything other than video. One of the best things about video of events is that they can be used for multiple reasons. The Non Profit Association of the Midlands is a great example of an organization that really takes advantage of the videos we do for them. Each November, the Association holds their Annual Summit, where hundreds of people from the non-profit sector come to listen to speakers, network and learn. We got the chance to attend their last summit and film the events of the day, including takeaways from each speaker and breakout session.

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Frost Media Group, an Omaha video production company, tried to make a point to follow the flow of the day, from the check-in table in the morning to the cocktail reception at the end of the day. We also did our best to identify the most engaged people in each of the sessions and catch them afterward to record their thoughts. We also included an interview with Anne Hindery, director of the Association, who did a great job of explaining all the benefits that come from attending the Summit.

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The Association uses this video for a few different reasons. The first is to remind those who attended last year what a great event it was and to encourage them to attend again this year. The second is to show those who were not able to make it to last year’s event what they missed, with the hopes that they will make plans to attend this year’s conference. The video is also a great way to showcase what the Association does and is useful for them to include in social media and email blasts.

 

Events such as this Summit are really fun for our staff to attend and we love the challenge of capturing the unique energy and learning environment that results in a collaboration of like-minded individuals. We enjoyed working with the Non Profit Association of the Midlands and look forward to their next event!

Frost Media Group is an Omaha video production company.

Frost Media Group IT Futures for Nancy Williams Shoot Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Video Marketing | IT Futures Shoot for Nancy Williams

What do you do when you’re making a video about someone and that person just happens to live in a different city? You hire Frost Media Group, an Omaha video production and marketing company, to film portions of the video for you! We recently had the unique opportunity to do a shoot for an out-of-town client, Creating IT Futures, that is producing a video on Nancy Williams. Nancy is a pillar of the Omaha community and is the CIO of The Boys & Girls Club of the Midlands and has headed up a project called the Midwest STEM Academy, which helps to bring Science, Technology, Engineering and Math initiatives to Omaha youth. IT Futures wanted comprehensive footage on Nancy and we had the opportunity to shoot with her several times, as well as interview her four children and film footage of the Boys and Girls Club holiday part where she was recognized with an award.

Nancy Williams

Nancy Williams

Working with a client that is not local presented numerous challenges, the largest of which was communication. How do you make sure you are filming the right things and that the client is happy with the work you’re doing? We found that utilizing the Basecamp platform was a very effective tool in facilitating that communication. We were able to give our client numerous examples of what we were filming and keep them constantly updated, which was key in making this project successful.

Much of our filming was conducted at DoSpace, a local community resource that is open to the public and is focused on helping visitors learn about and utilize technology. This was our first time filming in this location and we were very impressed with the business as a whole and with what a great backdrop it made for our interviews.

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Nancy’s son, Jalani Williams being interviewed during an event at DoSpace.

Learning more about Ms. Williams and the impact she’s had on area youth was another favorite part of this shoot. She has a passion for creating learning opportunities for children who may not have the chance to come in contact with STEM learning due to demographics. We were honored to be a part of telling her story for this video.

Frost Media Group is an Omaha video production and marketing company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Heritage Ridge Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Heritage Ridge Video Series

Helping to make a living residence decision for an aging loved one can be a very emotional and demanding process. When the time comes that mom or dad is no longer safe or happy at home and other options need to be looked into, the choices are overwhelming. It’s nearly impossible to visit every community in the area (and even more daunting if your aging loved one wants to accompany you on each visit) and there’s only so much you can learn from visiting a website or talking on the phone with a community representative. Heritage Ridge Communities was aware of this issue, and that’s why they worked with Frost Media Group, an Omaha video production company, to make a video series to showcase their unique and caring communities.

We filmed three different communities under the Heritage Ridge Retirement Communities umbrella and were struck by how passionate and caring each Executive Director was about their jobs and the residents they cared for. It was also heartwarming to see the residents laughing and having fun, whether they were playing cards together, getting their hair done at the on-site salon or just enjoying each other’s company. It’s difficult to put into words that atmospheres we experienced at the communities, which is why the videos were so powerful in telling the story.

In the Heritage Ridge video, Executive Director Kim Cundall’s compassion and dedication to her residents radiated during her interviews and this will certainly speak volumes to families considering their options.

heritage ridge

Of course, hearing a director talk about their property is much different than seeing the looks on the faces of residents who actually live their lives there. That’s where the videos really make an impact. Watching residents genuinely enjoying themselves is not something you capture with anything other than video.

 

Heritage Ridge intends to use this video series on their website to tell the unique ‘story’ of their properties to potential residents and their families. When your business has a visual story to tell that just cannot be told through the written word or through pictures, video can often make all the difference in conveying your message. We truly enjoyed our time with the Heritage Ridge staff and residents and were honored to tell their story through video.

 

 

Frost Media Group is an Omaha video production company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Nebraska Spine and Pain Center Dr. McClellan Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Dr. McClellan, Nebraska Spine and Pain Center Shoot

When it comes to spine pain and injuries, no one wants to take the chance of trusting their recovery to anyone but an expert. Dr. McClellan, a surgeon at the Nebraska Spine and Pain Center, is truly that expert who everyone experiencing a spinal problem seeks. Telling his story was best left in his hands, as Dr. McClellan has clearly dedicated his career to being the most educated and experienced spinal professional possible- and he’s one of the best in Nebraska. Dr. McClellan showed up to his shoot very prepared and when we started filming, it was obvious to everyone that he is an expert at explaining medical information in a way that is easily accessible and understandable.

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The first video we shot was aimed at parents who have children experiencing stress fractures. Any parent knows that when your child is experiencing pain in the spine, it can be very frightening. Dr. McClellan did a great job of explaining stress fractures in a calm and reassuring way and showing parents that they have options not only in treating fractures, but also in preventing them.

 

In addition to his video on stress fractures, we also filmed videos on age appropriate workouts and the importance of vitamin D. As with the first video, Dr. McClellan’s calm, professional nature helps to make potentially confusing subjects easy to understand and immediately puts the viewers (and potential patients) at ease. Filming in the physical therapy room at the Center turned out to be a great setting for these videos as it provided an appropriate and visually appealing background. Filming on-site is a great choice for businesses who have a unique office or work environment to enhance their videos.

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Dr. McClellan intends to put his informational videos on a website he is currently creating to help explain these topics to those who are seeking information alongside his own research on spinal injuries and healing. We enjoyed our shoot with Dr. McClellan and look forward to the feedback he receives from his new videos.

Frost Media Group is an Omaha, Nebraska video production company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.