Thought Leadership

New Media Habits

Revisiting the New Media Habits

2013-05-04 12.43.44A few years ago when I began writing the book, New Media Habits, I wanted to share the fundamentals of social media; fundamentals I had learned while exploring the new media. I wanted to teach people the difference between new media and traditional media, share some of the new media tools I found valuable, and give readers a simple template to build their own strategy for success. In my book, I clearly define what new media success is (GripItROI), and provide a method to achieve it (Mastering the 13 Habits).

Today as I look at the contents of the book, I am more convinced than ever that it is truly a Fundamental Guide to Social Media. The 3 Pillars of new media are still Strategy, Content, and Traffic. The habits contained in each pillar still need mastered in order to achieve success. The 3 orders of ROI are more relevant than ever.

Engagement is still a false indicator of success; it’s the reactions of interest that are the real ROI, and everything else is just hype.

Yet, I feel the need to revisit aspects of the book that need updating (e.g. tools), enhance the discussion surrounding the 13 habits, and dive deeper into the concept of GripItROI with case studies.

Since I wrote my book, I began teaching entrepreneurship and marketing at Midland University for the Hybrid MBA Program. I have also refocused my company Frost Media Group from an “agency alternative” offering just about anyone creative services to a “video marketing agency” focused squarely on video production and creative strategies for nonprofits and SMB entrepreneurs. Thus, my decision to revisit the book is not to market my Social Media or New Media outsourcing services but rather to continue to teach, share, and give my readers and clients simple templates and strategies to truly achieve new media success.

I plan to release a new e-book that will serve as a companion piece to my original book, New Media Habits. The e-book will be interactive, thus allowing for ongoing updates to it from updates to the NewMediaHabits.com website. In addition, the website will include a complete digital archive of hundreds of how to action plans for Mastering the 13 New Media Habits. Over the next several weeks I will be releasing portions of the e-book on my Frost Media Group blog. These blogs will focus on marketing fundamentals and their relationship to the 13 New Media Habits.

Stay tuned, there may even be a few One Minute Videos!

marketing video shoot

Lead Generation | One Minute Videos

We wanted to generate leads from the Buy the Big O Show so we devised a Video Solution and Creative Sprint to do just that.

We filmed a One Minute Video discussing lead generation to get our message in front of exhibitors of the show. We got 36% of our audience to view our video and achieved a 176% ROI.

It’s just another example of how simple and effective messages can be delivered to any audience using video and creative sprints.

 

Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Nonprofit Video Shoot

6 Ways to Use 6 Videos | Video CRM 6-Pack

A lot of questions about our 6 video package center around how would I use 6 videos? Here’s 6 ideas from us based on what our clients are already using their videos for.

Generate Leads for your Small Business

Generate New Interesting in your Nonprofit

Stay Top of Mind to your Target Market

Produce FAQ or Profile Videos for your Website

Produce Testimonial Case Studies that Value your Organization

Create a Conversion Campaign to Drive New Business

 

In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Video Shoot On Location

Frost Media Group Facilitates Crowd Editing for NAM Summit

Each of the last few years, Frost Media Group has had the honor and privilege to produce and edit a video of the Nonprofit Association of the Midland’s (NAM) Nonprofit Summit of the Midlands.

This year we’re doing something different, crowd editing – engaging NAM members on social media to assist in the editing of the video. It ties in well with the message one of the summit’s keynote speakers Grace-Anne Alfiero talked about – the importance of digital storytelling.

We hope that getting members involved in this process will encourage them to explore their own stories and find new ways to connect to the people they serve using video.

RAW VIDEO PLAYLIST

Starting this week, we’re releasing one raw, or unedited interview every day on the Nonprofit Association’s Facebook page, and we’ll take suggestions about what should be in the final video. We interviewed 14 people at the summit, so we’ll spend three weeks getting input. We’ll put the highlights into a first draft, and ask for more help cutting it down to a couple minutes. We know people have short attention spans (you lose half your video viewers after 1 minute online), so we only have room for the best statements.

RAW VIDEO PLAYLIST

When we get a final rough draft, we’ll release that to members too with a few options for music. Once that’s reviewed, commented on and the music decided, we’ll get more input on titles and graphics, before we get to our final product. Of course there is a lot that goes on in editing that we won’t be able to capture this way, but we will try our best.

We hope this new crowd editing approach gets NAM members excited, engaged and producing more of their own videos.

And, we should also mention that by design this is a great source of social media content for NAM over the next several weeks.