A CASE FOR VIDEO MARKETING
We were excited to capture Willy Theisen and 6 other Omaha leaders on camera at the ICAN Men’s 7X7X7 event last year. We were so impressed with Willy that we asked him if he needed any help marketing himself as a public speaker. That discussion lead to us producing a One Minute Video for Willy to use to approach potential agents. We’re also producing a longer video made up of highlights from his Verde Martin presentation last month to give more sampling of his work. Together, these two videos will be used to approach target agents directly and posted on his website to promote his speaking career. Good luck Willy!
Objective: Quickly allow someone in the position to book a speaker, or looking to represent one get to know Willy AND inquire to learn more.
Strategy and tactics: Produce a One Minute Video establishing credibility in Willy’s, highlighting his experience and showcasing his character. Utilize existing footage from ICAN event as b-roll to further his credibility as a speaker and storyteller. Leave the viewer knowing Willy, what he stands for, and with an interest to learn more about him.
Key Success Factors: Keep length under 2 minutes for optimal email, social media, and web delivery. Track views.
WILLY THEISEN BRANDED INTERVIEW
If you want to contact Willy to speak at your next event you can reach him here: firstname.lastname@example.org.
ONE MINUTE VIDEO SPECIAL
If you’re interested in a branded interview video like this or any One Minute Video then this is the week for you to act.
Frost Media Group is offering $500 off any package of One Minute Videos if you purchase before Valentines Day.
Simply contact us by email if you’re interested and we’ll get your shoot scheduled in February and video(s) completed in March.