Showing is always better than telling when it comes to marketing. This becomes even more imperative when you’re talking about an industry that is inherently visual. Though you can talk about the professionalism of your company, your background and experience and list those you’ve worked for, you can’t really tell the whole story until you show people what you can do.
We found this to be the case for Jay Moore Landscaping after our friends at Identity Marketing Group reached out to us to create these videos. Though Jay’s credentials and work experience certainly speak for themselves, his company’s full story did not come through until we were able to show his amazing projects on camera. There’s just something about a panoramic view of a breathtaking pool area set to relaxing music that you cannot capture with a simple photograph or written description.
To tell Jay’s story, we decided to use a few different approaches. We wanted to capture some examples of his projects on film, of course, but we also wanted to make sure we told the story of his professionalism, integrity and his love for the landscaping industry. To accomplish these goals, we decided to film a full-length two minute video incorporating three client testimonials complete with shots of their projects as well as interviews with Jay describing why he loves what he does.
While a two-minute video is great to put on a website or to use in a presentation, we knew that to effectively utilize the content, we needed to cut it into more targeted pieces. To achieve this, we created six FrostBytes from the video. Each video has a different ‘theme’, either focused on the type of project (pool deck, for example) the end goal of the project (functionality) or an aspect of the company itself (professionalism).
Jay will now be able to use these FrostBytes to do some niche marketing on social media or with an email campaign. He can target his message to a specific group of people who may be interested in a certain type of project or who are looking for a landscaper who displays the characteristics they are looking for.
Filming for Jay Moore Landscaping was a true pleasure as we got to see and film his gorgeous projects as well as meet some of his clients who clearly loved working with him. We hope that we did his company justice with our finished videos and that they will serve to tell his story to many future clients.
Frost Media Group is an Omaha video production company. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.
However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.
We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.