Three Characteristics of Amazing Culture Videos
Company culture videos can serve many different purposes. These videos can be an effective way to recruit new employees, showcase company perks and benefits and give an overall sense of what your company is about. If your company wants to use culture videos to help attract top talent or connect more with clients, here are a few key components of what makes an ordinary video a great one.
Great Culture Videos Tell A Story
No two companies are alike, regardless of how close they are in a market position or their service offerings. That’s why a company’s story is so vital to its identity. Sharing its origin and foundation, its early years in business, as well as how it currently functions, gives the audience a true sense of how that company has evolved throughout its history. Milestones, successes, and challenges are the chapters within the story, illustrating how a company has grown and adapted.
Through watching a video, your viewer has indicated they want to know more about your company. They want to see how your business operates, its principles and how it has evolved. In short, they want to know your story. With this information, your audience begins to form an opinion about your company on whether it’s trustworthy. This trust is a key component in your business, and one that will go a long way in making your company stand out when it’s time to make a purchase or submit an application for possible employment.
It Showcases Its People (And Not Just The CEO)
We’ve all seen the traditional corporate company culture videos with the dim lighting and the generic, neutral-colored wall as a backdrop. They consist mostly of the CEO or president detailing the vision for the future and how every company employee is a part of making that vision a reality. Yet, none of those employees they speak of are ever shown. The viewer might get a few moments of another member of the C-suite or even a senior VP. However, the frontline employees, the ones who may hold the position a possible viewer is applying for are nowhere to be seen in the video. This is an enormous missed opportunity.
Yes, it’s essential to hear where a company is headed in the next five years from the perspective of its leadership. But what strikes a chord with potential employees is hearing someone in their position explain how the company’s flexible work-from-home policy has made their quality of life exponentially better. Or to see someone who works in the middle department express how the company health benefits have been able to get their family the medical care they need.
It Clearly Communicates The Company’s Beliefs
What is it all for? What is the measuring stick to which a company holds itself? A company’s beliefs or values are the foundation on which a company culture is built. These beliefs and values are used to make staffing decisions, identify successes and evaluate areas for improvement. They are the glue that binds together every employee from the president to the intern who just completed orientation. In short, they are at the very core of what makes a company what it is, and are essential to a culture video.
Because of their importance, your company’s beliefs should be a cornerstone in your video. Use them to thread your company’s story and its people together from scene to scene. Or, segment the script to focus on each core belief, and let your employees articulate what specific beliefs mean to them and their job as this authenticity is what creates true culture.
Hire The Pros
There are numerous creative methods to tell a company’s story and illustrate its core beliefs. Whether it’s through scriptwriting, editing, graphics, or a combination of multiple methods, it takes skill to make the whole video come together seamlessly.
With more than 10 years of experience in video production, our team at Frost Media Group creates culture videos for companies of all sizes. Our goal is not only to tell your company’s story, but to highlight and focus on the best aspects of it. We invest the time necessary with each client in order to fully understand what makes their company unique, and how to best translate that through the medium of video. The result is a culture video that is truly representative of your company, and a powerful tool for employee recruitment and client relations.