In the age of Al, plainspoken, relevant, accurate content is all that matters because that’s what the Al is looking for when it searches and serves up results.

Most agencies are focused on using Al to produce more content-the supply side. We are looking at the demand side-how users are consuming content using Al. What we’ve found is that when you communicate your authentic message to the Al, your product or service is more likely what Al will feed up to your prospects. In other words your real-life potential customers are going to find real-life you because you’ve provided genuine information and expertise.