Tag: featured

Frost Media Group Down Syndrome Alliance of the Midlands Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Down Syndrome Alliance of the Midlands Shoot

Receiving the news that your baby has Down Syndrome is something that most of us cannot imagine. For those parents who do receive this potentially devastating news, it can seem like all of their hopes and dreams have suddenly been taken away. That’s where the Down Syndrome Alliance of the Midlands comes in. A non-profit organization that acts as a support group, educational tool and resource for families affected by Down Syndrome, DSA is the lifeline that these families desperately need. Filming DSA’s videos was a heartwarming and emotional experience for our staff at Frost Media Group, an Omaha video production company.

Being a part of the many get-togethers and educational events they host as well as getting to know the families on an individual basis made us feel like a part of the large and extremely supportive DSA family. Hearing the stories of how these families were first affected by the news and then how DSA helped them to navigate their new futures was truly inspirational.

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We also had the opportunity to interview DSA’s Executive Director Anne Mancini, a very educated and caring woman who enjoys helping these families find a new home within the larger DSA group and providing opportunities for them to learn from and bond with others going through many of the same challenges.

We were able to tell the DSA story through video on two levels. The first was their welcome video, which was aimed at new parents who have received the news that their baby has Down Syndrome. It serves not only as an educational video to show what they can offer this family, but also as a comforting video to help them see they are not alone.

 

The second video is targeted to potential donors or supporters and tells more about what DSA offers their families and why their supporters are so crucial to helping the organization achieve its mission. Anne Mancini talks more about their different programs and yearly fund raiser (the Buddy Walk) and how to get involved. Frost Media Group also involved some of the parents in this video so that potential supporters could see the faces and hear the voices of those they would be directly impacting.

 

Most people can only imagine what it’s like to find out their unborn or newborn child will be affected by Down Syndrome. The people we got to meet and interact with during our filming are not only dealing with this, but they are thriving thanks in part to the help of organizations such as the DSA. It was an honor to help the Down Syndrome Alliance of the Midlands tell their story and we hope the videos will continue to help families in their time of need.

 

Frost Media Group is an Omaha video production company.

Frost Media Group Non Profit Association of the Midlands Shoot Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Non Profit Video – Non Profit Association of the Midlands Shoot

Events and non profit video are some of our favorite things to film. There is just something about the energy, the buzz and the multiple stories taking place that cannot be explained with anything other than video. One of the best things about video of events is that they can be used for multiple reasons. The Non Profit Association of the Midlands is a great example of an organization that really takes advantage of the videos we do for them. Each November, the Association holds their Annual Summit, where hundreds of people from the non-profit sector come to listen to speakers, network and learn. We got the chance to attend their last summit and film the events of the day, including takeaways from each speaker and breakout session.

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Frost Media Group, an Omaha video production company, tried to make a point to follow the flow of the day, from the check-in table in the morning to the cocktail reception at the end of the day. We also did our best to identify the most engaged people in each of the sessions and catch them afterward to record their thoughts. We also included an interview with Anne Hindery, director of the Association, who did a great job of explaining all the benefits that come from attending the Summit.

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The Association uses this video for a few different reasons. The first is to remind those who attended last year what a great event it was and to encourage them to attend again this year. The second is to show those who were not able to make it to last year’s event what they missed, with the hopes that they will make plans to attend this year’s conference. The video is also a great way to showcase what the Association does and is useful for them to include in social media and email blasts.

 

Events such as this Summit are really fun for our staff to attend and we love the challenge of capturing the unique energy and learning environment that results in a collaboration of like-minded individuals. We enjoyed working with the Non Profit Association of the Midlands and look forward to their next event!

Frost Media Group is an Omaha video production company.

Frost Media Group IT Futures for Nancy Williams Shoot Omaha Viral Marketing Ad Subliminal Marketing Segmentation

Video Marketing | IT Futures Shoot for Nancy Williams

What do you do when you’re making a video about someone and that person just happens to live in a different city? You hire Frost Media Group, an Omaha video production and marketing company, to film portions of the video for you! We recently had the unique opportunity to do a shoot for an out-of-town client, Creating IT Futures, that is producing a video on Nancy Williams. Nancy is a pillar of the Omaha community and is the CIO of The Boys & Girls Club of the Midlands and has headed up a project called the Midwest STEM Academy, which helps to bring Science, Technology, Engineering and Math initiatives to Omaha youth. IT Futures wanted comprehensive footage on Nancy and we had the opportunity to shoot with her several times, as well as interview her four children and film footage of the Boys and Girls Club holiday part where she was recognized with an award.

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Nancy Williams

Working with a client that is not local presented numerous challenges, the largest of which was communication. How do you make sure you are filming the right things and that the client is happy with the work you’re doing? We found that utilizing the Basecamp platform was a very effective tool in facilitating that communication. We were able to give our client numerous examples of what we were filming and keep them constantly updated, which was key in making this project successful.

Much of our filming was conducted at DoSpace, a local community resource that is open to the public and is focused on helping visitors learn about and utilize technology. This was our first time filming in this location and we were very impressed with the business as a whole and with what a great backdrop it made for our interviews.

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Nancy’s son, Jalani Williams being interviewed during an event at DoSpace.

Learning more about Ms. Williams and the impact she’s had on area youth was another favorite part of this shoot. She has a passion for creating learning opportunities for children who may not have the chance to come in contact with STEM learning due to demographics. We were honored to be a part of telling her story for this video.

Frost Media Group is an Omaha video production and marketing company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Heritage Ridge Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Heritage Ridge Video Series

Helping to make a living residence decision for an aging loved one can be a very emotional and demanding process. When the time comes that mom or dad is no longer safe or happy at home and other options need to be looked into, the choices are overwhelming. It’s nearly impossible to visit every community in the area (and even more daunting if your aging loved one wants to accompany you on each visit) and there’s only so much you can learn from visiting a website or talking on the phone with a community representative. Heritage Ridge Communities was aware of this issue, and that’s why they worked with Frost Media Group, an Omaha video production company, to make a video series to showcase their unique and caring communities.

We filmed three different communities under the Heritage Ridge Retirement Communities umbrella and were struck by how passionate and caring each Executive Director was about their jobs and the residents they cared for. It was also heartwarming to see the residents laughing and having fun, whether they were playing cards together, getting their hair done at the on-site salon or just enjoying each other’s company. It’s difficult to put into words that atmospheres we experienced at the communities, which is why the videos were so powerful in telling the story.

In the Heritage Ridge video, Executive Director Kim Cundall’s compassion and dedication to her residents radiated during her interviews and this will certainly speak volumes to families considering their options.

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Of course, hearing a director talk about their property is much different than seeing the looks on the faces of residents who actually live their lives there. That’s where the videos really make an impact. Watching residents genuinely enjoying themselves is not something you capture with anything other than video.

 

Heritage Ridge intends to use this video series on their website to tell the unique ‘story’ of their properties to potential residents and their families. When your business has a visual story to tell that just cannot be told through the written word or through pictures, video can often make all the difference in conveying your message. We truly enjoyed our time with the Heritage Ridge staff and residents and were honored to tell their story through video.

 

 

Frost Media Group is an Omaha video production company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Frost Media Group Nebraska Spine and Pain Center Dr. McClellan Video Shoot Omaha Brand Campaign Viral Marketing Ad Subliminal Marketing Segmentation

Dr. McClellan, Nebraska Spine and Pain Center Shoot

When it comes to spine pain and injuries, no one wants to take the chance of trusting their recovery to anyone but an expert. Dr. McClellan, a surgeon at the Nebraska Spine and Pain Center, is truly that expert who everyone experiencing a spinal problem seeks. Telling his story was best left in his hands, as Dr. McClellan has clearly dedicated his career to being the most educated and experienced spinal professional possible- and he’s one of the best in Nebraska. Dr. McClellan showed up to his shoot very prepared and when we started filming, it was obvious to everyone that he is an expert at explaining medical information in a way that is easily accessible and understandable.

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The first video we shot was aimed at parents who have children experiencing stress fractures. Any parent knows that when your child is experiencing pain in the spine, it can be very frightening. Dr. McClellan did a great job of explaining stress fractures in a calm and reassuring way and showing parents that they have options not only in treating fractures, but also in preventing them.

 

In addition to his video on stress fractures, we also filmed videos on age appropriate workouts and the importance of vitamin D. As with the first video, Dr. McClellan’s calm, professional nature helps to make potentially confusing subjects easy to understand and immediately puts the viewers (and potential patients) at ease. Filming in the physical therapy room at the Center turned out to be a great setting for these videos as it provided an appropriate and visually appealing background. Filming on-site is a great choice for businesses who have a unique office or work environment to enhance their videos.

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Dr. McClellan intends to put his informational videos on a website he is currently creating to help explain these topics to those who are seeking information alongside his own research on spinal injuries and healing. We enjoyed our shoot with Dr. McClellan and look forward to the feedback he receives from his new videos.

Frost Media Group is an Omaha, Nebraska video production company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Complete Nutrition Marketing Ad Video Shoot campaign Behind the Scenes

Complete Nutrition’s ‘Complete You Challenge’ Video Shoot

Sometimes telling the story of your company is best left to those you’ve helped. That’s the power of having brand advocates and building their stories into your marketing strategy and there’s no better way to do that than with a video shoot. Complete Nutrition chose two of their prior transformation challenge participants, Connor Rensch and Brad Hughes, to promote their ‘Complete You Challenge’.

Connor, who lost half of her body weight and now competes in figure contests, brought excitement and passion to her shoot and encouraged viewers to undertake a challenge of their own.

Brad Hughes, who was a finalist in last year’s challenge, explains the steps of the process and assures viewers that the entire Complete Nutrition team will be behind them the entire time.

 

Having brand advocates such as Connor and Brad explain the challenge made Complete Nutrition’s message more accessible and sincere to viewers. Instead of feeling like they are being ‘sold something’, they feel like they are being invited to participate in something amazing that has already changed lives.

Filmed in Complete Nutrition’s Legacy location, where both Connor and Brad benefited from working with Success Coaches, the video gives great visuals on what participants can expect to gain from joining the challenge. Watch and listen as Connor and Brad explain, in a professional yet casual manner, all about the challenge and how others can benefit:

Complete Nutrition is using this video from their video shoot on their landing page for the challenge, as well as in a custom email campaign sent to potential challenge participants. It acts as both a promotional and an informational piece for the challenge and for Complete Nutrition as a whole.

Who are your brand advocates? Satisfied customers, loyal clients and those you’ve helped through your business can be your best spokespeople. Just as Connor and Brad encourage everyone who wants to get healthier to join the Complete You Challenge, your brand advocates can help your business grow as well.

 

Frost Media Group is an Omaha video production company.In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Edge Body Marketing Ad Video Shoot campaign Behind the Scenes

Video Production – Edge Body Boot Camp

During our recent video production for Edge Body Boot Camp, our team at Frost Media Group- an Omaha based video production company- learned that Edge Body Boot Camp is not your cookie-cutter gym and we wanted to tell that story in their day pack of videos.

The best way to tell this story, of course, is through their clients. We felt that filming not only owner and head trainer Missy but also three of her success story clients was the best way to show the unique and welcoming atmosphere that is Edge’s hallmark.

 

By filming three clients with different histories, goals and unique challenges, we were able to show that Missy and the other trainers thrive on modifying and changing up the workouts so they benefit everyone. When we went in to film, you could feel what an encouraging and upbeat atmosphere the boot camp participants experienced. It was also great to see such a diverse group of exercisers.

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Missy is a tough yet caring trainer, which comes through in her words as well as her attitude.

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Video is by far the best medium for getting across the enthusiasm, energy and atmosphere of Edge Body. They plan to use clips of the video for social media to let potential clients preview their atmosphere and the workouts before they come in to try it for themselves. Using Missy’s personality combined with the success stories of three very different clients was the best way to tell Edge Body’s ‘story’.

Although our team did not actually work out with Missy (maybe next time!), we did have a great time hanging out with the participants and of course Missy.

Frost Media Group is an Omaha video production company.  In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.

Lal Kitchen marketing video shoot

Big Birge Plumbing Retro Shoot | Custom Video Production

Frost Media Group was excited to work with Big Birge Plumbing on a holiday-themed project. Their company has a look based on a 1950’s pinup theme, and they wanted to tie that in with the classic song, ‘Baby, it’s Cold Outside.’ And because owner Brad is a handsome plumber who visits customers, the roles flipped to a woman encouraging him to stay on a cold night.



Instead of trying to license the song, we agreed on a unique approach; using lines and themes from the song to tell the story through dialogue. We put together a script, scouted a great retro location, and got shooting.

 

It was a great, action-packed day with our two stars. We shot everything out of order, and they left wondering how it was all going to come together, but in the end, we think everything fell into place. We captured the theme of the song, and the look of their company.

 

For their perspective, check out Lallenia Birge’s post at http://aplumberswife.com/a-plumbers-wife-version-of-baby-its-cold-outside/ .

 

Frost Media Group is an Omaha based video production agency. In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.