Frost Media Group increased Planned Parenthood St. Louis donations on Give STL Day 2016 and here’s how we did it!

With the St. Louis community’s 2016 annual Give STL Day approaching, members of the Planned Parenthood St. Louis Region and Southwest Missouri’s (PPSTL) leadership team decided it was time to take their fundraising efforts to the next level.

A celebration was also in order.

Vivian Zwick, a Planned Parenthood volunteer for over 40 years, turned 99 years old in 2016. It was also Planned Parenthood’s 99th year of operation nationally.

PPSTL wanted to ask the St. Louis community to help honor both milestones by raising $99,000 on Give STL Day, a goal more than three times the total amount raised through the annual giving day the year prior.

Similar to past PP campaigns, the PPSTL campaign featured a series of videos, email blasts, postcards, landing page and social media posts.

In this case, the videos told Vivian’s story and highlighted the work of PPSTL through interviews. A few scripted videos thanked Vivian for her work, and the icing on the cake was a video birthday message to Vivian from Planned Parenthood Federation of America president Cecile Richards.

Goals for the project:

  • Raise $99,000 for Planned Parenthood of the St. Louis Region and Southwest Missouri
  • Plan and execute a creative, comprehensive marketing strategy for the campaign using multiple integrated channels
  • Increase current PPSTL donor gifts
  • Draw first time donors to Planned Parenthood

Campaign Results

PPSTL surpassed its goal and raised more than $100,000 for Give STL Day through the campaign while also increasing awareness among its audiences and arming them with messaging to use within their own circles of influence.


Frost Media Group is an Omaha video production company. Check out our Omaha Gives! Day 2017 Promotion here.