Video Shoot On Location

Frost Media Group Facilitates Crowd Editing for NAM Summit

Each of the last few years, Frost Media Group has had the honor and privilege to produce and edit a video of the Nonprofit Association of the Midland’s (NAM) Nonprofit Summit of the Midlands.

This year we’re doing something different, crowd editing – engaging NAM members on social media to assist in the editing of the video. It ties in well with the message one of the summit’s keynote speakers Grace-Anne Alfiero talked about – the importance of digital storytelling.

We hope that getting members involved in this process will encourage them to explore their own stories and find new ways to connect to the people they serve using video.


Starting this week, we’re releasing one raw, or unedited interview every day on the Nonprofit Association’s Facebook page, and we’ll take suggestions about what should be in the final video. We interviewed 14 people at the summit, so we’ll spend three weeks getting input. We’ll put the highlights into a first draft, and ask for more help cutting it down to a couple minutes. We know people have short attention spans (you lose half your video viewers after 1 minute online), so we only have room for the best statements.


When we get a final rough draft, we’ll release that to members too with a few options for music. Once that’s reviewed, commented on and the music decided, we’ll get more input on titles and graphics, before we get to our final product. Of course there is a lot that goes on in editing that we won’t be able to capture this way, but we will try our best.

We hope this new crowd editing approach gets NAM members excited, engaged and producing more of their own videos.

And, we should also mention that by design this is a great source of social media content for NAM over the next several weeks.

Footage from our OneWorld shoot

OneWorld Premieres Milagro Video at Annual Dinner

[quote]OneWorld raised about $10,000 more than they did last year.[/quote]

We recently had the opportunity to work with OneWorld Community Health Centers, who needed a video for their annual fundraising dinner. They wanted to showcase how staff and doctors go above and beyond to serve patients, and encourage donors to dig a little deeper into their pockets.

We started the process with a preproduction meeting with Pam Monsky at OneWorld. She had picked out two sets of doctors and patients who highlighted the mission of the organization. Everyone involved had busy schedules, but we really wanted some video of each doctor/patient combo. Pam lined up two shooting days, where we could interview a doctor, take some time to shoot them interacting for cover video, and then interview the doctor. It was great to see the doctors and patients together, and you could really see the appreciation and bond they had formed. After a couple of shoot days, we trimmed trimmed down the interviews to just the best gems, wove the two stories together into a video that highlighted staff who went the extra mile to help their patients.

The video played at OneWorld’s annual Milagro fundraising dinner, just before organizers asked for donations. The video made a great impression, and OneWorld raised about $10,000 more than they did last year. – Frost Media Group

Nonprofit Video Shoot

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Kid’s Entrepreneur Day

Frost Media Group was happy to help with the development of the Kid’s Entrepreneur Day website and 1st annual event Monday, February 18.

IMG_5719It did not stink!

We visited 4 companies with our kids that day. I noted some words of wisdom from our hosts.

IMG_5726Spin Linen – Learn math and sales. And don’t let anyone tell you you can’t be a mom and an entrepreneur!

IMG_5742Amazing Pizza Machine – Learn how to be different.

IMG_5764Gratton Warehouse – Have values. Do the right thing when nobody is looking.

IMG_5774John A. Gentleman – We survey our families to see how we’re doing. It’s kinda like a test in school.


Here are a few more pictures of the event.

IMG_5767 IMG_5758IMG_5754IMG_5752IMG_5740IMG_5771 IMG_5762 IMG_5748 IMG_5734

In our content-saturated, short-attention-span world, breaking through and resonating with your audience is not easy.

However, when it comes to telling your story and sharing it with your audience, there is no tool like video. Through video, you can convey a compelling account of who you are, what you do, what you stand for, and why your audience should care. Through video, you can create an emotional connection to your business, brand, or nonprofit. And emotional connections inspire action.

We are Frost Media Group. We are a video production and video marketing company that produces and distributes video that breaks through. Video that resonates. Video with a purpose. Whatever your story, whatever your message, we will find a strategic, creative way to express it to the world.