Campaign

The Countdown to Omaha Gives

We are just days out from Omaha Gives 2017.

The countdown is on! So what better time to share the nonprofits we helped prepare for it.

This year we created a package for our nonprofit clients to help double their donations on Omaha Gives Day.

Being able to share their missions and services that they provide to those in need in our community is so important to us.

From cancer clinical trials to refugee services, human trafficking therapy to equestrian therapeutic riding, and providing programing and jobs to those who are blind and visually impaired, they are changing lives.

You can schedule your gift now to make sure your favorite nonprofit doesn’t miss you the day of.

Don’t have a nonprofit in mind? Check out our clients below or head over to Omahagives.org to look through the list.

 

The Nonprofits


Rejuvenating Women

“Rejuvenating women is a faith-based, non-­profit organization committed to providing hope and restoration to those enslaved in human trafficking. We are committed to developing long-lasting relationships with the girls and women who are deeply wounded by being a victim of human trafficking by loving each and every girl right where she is at.”

Check out their Omaha Gives page!

 

Cancer Alliance of Nebraska

“Cancer Alliance of Nebraska (CAN) is a nationally-recognized nonprofit partnership of experienced cancer physicians, hospitals, and clinics who coordinate research and provide breakthrough treatments to cancer patients in the comfort of their own communities.”

Check out their Omaha Gives page!

 

Lutheran Family Services

“Since 1892, Lutheran Family Services of Nebraska has served children and families. What began as orphanages in Fremont and Omaha has become a statewide outpouring of God´s love through dozens of programs, hundreds of staff members and thousands of volunteers. As the needs of individuals, families and communities have changed over the years, so have our programs.”

Check out their Omaha Gives page!

 

Outlook Nebraska Inc.

“Established in 2000, Outlook Nebraska, Inc.’s mission is to positively impact everyone who is blind or visually impaired.  This mission stems from our desire to overcome the challenges the blind and visually impaired experience in finding gainful employment.  We achieve this mission through many means, but our primary service is employment, which is provided to the blind and visually impaired in an Omaha-based converting operation that supplies a full line of 100 percent recycled fiber content tissue and towel products to the U.S. Government and other customers.”

Check out their Omaha Gives page!

 

HETRA 

“Heartland Equine Therapeutic Riding Academy was started in 1989 by Steve and Janet Henthorn of Omaha, Nebraska.  The program started with one participant, one horse, and three volunteers.  We have grown significantly over the years.  HETRA now has 19 wonderful therapy horses, 21 PATH, Intl. certified instructors, and over 115 participants.  We also offer services in Therapeutic Riding, Hippotherapy, Equine Services for Veterans, and Therapeutic Carriage Driving.  HETRA is a non-profit 501c3 organization and is currently the only PATH Premier Accredited Therapeutic Riding Center in Nebraska!”

Check out their Omaha Gives page!

 

 

Frost Media Group is an Omaha video production company.

Our Giving Campaigns | In Numbers

We’ve been hard at work over the last month preparing for upcoming giving days.

So today as our client campaigns kick off we take a look back at the numbers.

1 Frost Media Group Team

3 Cities

 

6 Clients

6 Creative Briefs

7 Campaigns

 

 

 

 

 

 

 

 

7 Landing Pages

21 Email Templates

 

 

 

 

35 Videos

56 Social Posts

Unlimited revisions at no charge

 

Telling YOUR story = PRICELESS

 

Frost Media Group is an Omaha video production company.

How To: The Frost Story Arc

We are now into the second week of our “How To” series.

A resource for nonprofits for better fundraising results. We will be taking you through our process on creating a successful campaign from start to finish. Because great giving campaigns lead to greater giving.

We’ve mastered the Creative Brief, now we tackle your Story Arc.

Head over to the How To page to watch the video and learn the #scienceofgiving. We’ve taken Freytag’s Pyramid and Dr. Zak’s research to create our own Frost Story Arc.

story arc

Missed last week’s post on Creative Brief? Check it out here.

And head over to the Campaign Companion Kit to download HETRA’s sample creative brief as well as a blank template to fill out yourself. You are only a click away from starting your next campaign off right.

And stay tuned for next week as we talk about How To Choose Your Venues!

 

Frost Media Group is an Omaha video production company.

How To Master The Creative Brief

This week we kick off the start of our “How To” series.

A resource for nonprofits for better fundraising results. Because great giving campaigns start with good Creative Briefs.

We will be taking you through our process on creating a successful campaign from start to finish.  Which begins with the Creative Brief.

Head over to the How To page and learn about the 5 questions we ask to create your creative brief.

Download HETRA’s sample brief as well as a blank template to fill out yourself by filling out our email form. You are only a click away from starting your next campaign off right.

And stay tuned for next week as we talk about How To Craft Your Story!

creative brief

 

Frost Media Group is an Omaha video production company.

Give STL Day | Planned Parenthood St. Louis Region

Frost Media Group increased Planned Parenthood St. Louis donations on Give STL Day 2016 and here’s how we did it!

With the St. Louis community’s 2016 annual Give STL Day approaching, members of the Planned Parenthood St. Louis Region and Southwest Missouri’s (PPSTL) leadership team decided it was time to take their fundraising efforts to the next level.

A celebration was also in order.

Vivian Zwick, a Planned Parenthood volunteer for over 40 years, turned 99 years old in 2016. It was also Planned Parenthood’s 99th year of operation nationally.

PPSTL wanted to ask the St. Louis community to help honor both milestones by raising $99,000 on Give STL Day, a goal more than three times the total amount raised through the annual giving day the year prior.

Similar to past PP campaigns, the PPSTL campaign featured a series of videos, email blasts, postcards, landing page and social media posts.

In this case, the videos told Vivian’s story and highlighted the work of PPSTL through interviews. A few scripted videos thanked Vivian for her work, and the icing on the cake was a video birthday message to Vivian from Planned Parenthood Federation of America president Cecile Richards.

Goals for the project:

  • Raise $99,000 for Planned Parenthood of the St. Louis Region and Southwest Missouri
  • Plan and execute a creative, comprehensive marketing strategy for the campaign using multiple integrated channels
  • Increase current PPSTL donor gifts
  • Draw first time donors to Planned Parenthood

Campaign Results

PPSTL surpassed its goal and raised more than $100,000 for Give STL Day through the campaign while also increasing awareness among its audiences and arming them with messaging to use within their own circles of influence.

 

Frost Media Group is an Omaha video production company. Check out our Omaha Gives! Day 2017 Promotion here.

2016 Omaha Gives! | Intercultural Senior Center

Intercultural Senior Center’s 2016 Omaha Gives! Campaign brought awareness to the diversity of our seniors in Omaha.

Intercultural Senior Center‘s campaign was one of many put on last year  with the help of our friend AdvoKatie.

Each nonprofit’s campaign consisted of videos, landing pages, email blasts and social posts to create awareness throughout Omaha Gives! Day. Not to mention the videos continue to be shared to donors long past last year’s giving day.

This push encouraged donors to not only make a donation themselves, but to share the nonprofit’s mission and stories with their friends, families and colleagues, so that they could donate as well.

 

Inside the landing page

intercultural senior center

Creating a custom landing page allowed donors to scroll through tabs with videos that highlighted the stories of the seniors that the organization work with everyday. Putting a face to the tremendous diversity that Omaha was the goal for the campaign.

Our videos put viewers face to face with those that they are impacting with their dollars while also giving them a call to action following their give. See the videos here.

 

intercultural senior center

 

Campaigns like these can truly impact a nonprofits donations during Omaha Gives! Day and we want to help!

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched.

This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

Check out our Omaha Gives! 2017 Promotion Here.

 

Frost Media Group is an Omaha video production company.

2016 Omaha Gives! | No More Empty Pots

Thanks to AdvoKatie in 2016 nonprofits like No More Empty Pots got a boost during Omaha Gives! Day.


No More Empty Pots
connects individuals and groups to improve self-sufficiency, regional food security and economic resilience of urban and rural communities through advocacy and action.

Last year we had the opportunity to help them bridge the gap on Phase 1, a shared-use commercial and production kitchen space in their Food Hub.

The Food Hub will include commercial kitchens, a community café, and cold/dry storage. The hub will support job training, workforce readiness, food waste reduction and the list goes on.

With the help of our friend AdvoKatie, nonprofits like No More Empty Pots had videos, landing pages, email blasts and social posts to create awareness throughout Omaha Gives! Day.

This push encouraged donors to not only make a donation themselves, but to share the nonprofit’s mission and stories with their friends, families and colleagues, so that they could donate as well.

Inside the No More Empty Pots landing page

empty pots

Donors were able to scroll through tabs with videos that highlighted the people who are impacted by No More Empty Pots, from young to old.

Not to mention the community garden that brings their neighborhood together and encourages new volunteers each year. See the videos here.

 

empty pots

 

Campaigns like these can truly impact a nonprofits donations during Omaha Gives! Day and we want to help!

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched.

This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

Check out our Omaha Gives! 2017 Promotion Here.

 

Frost Media Group is an Omaha video production company.

2016 Omaha Gives! | College Possible

In 2016 College Possible was one of many nonprofits whose Omaha Gives! campaigns FMG created.

Today we take a look back at College Possible’s campaign.

With the help of our friend AdvoKatie, nonprofits like College Possible had videos, landing pages, email blasts and social posts to create awareness throughout Omaha Gives! Day.

This push encouraged donors to not only make a donation themselves, but to share the nonprofit’s mission and stories with their friends, families and colleagues, so that they could donate as well.

 

Inside the landing page

college possible

Donors were able to scroll through tabs with video that covered the incredible work that College Possible does every day while highlighting the youth that have used their services.

Our videos put viewers face to face with those that they are impacting with their dollars while also giving them a call to action following their give. See the videos here.

college possible

 

Campaigns like these can truly impact a nonprofits donations during Omaha Gives! Day and we want to help!

Frost Media Group has been helping nonprofits reach new audiences and elevate their fundraising efforts since Omaha Gives first launched.

This year we have created a simple, stand-out video and marketing package that will beat last year’s numbers guaranteed!

Check out our Omaha Gives! 2017 Promotion Here.

 

Frost Media Group is an Omaha video production company.

award

Award Winning Omaha Gives Campaign

As Omaha Gives! Day 2017 approaches we know that every campaign is crucial to a nonprofits success.

Last year, we created A Dog’s Outlook, Outlook Nebraska‘s 2016 Omaha Gives! Campaign that focused on seeing the work that ONI does through the eyes of our guide dog reporter Phin.

We wanted to give a new “perspective” on how ONI works and their incredible team.

The videos were to be used prior and during Omaha Gives! Day 2016 to encourage donations to Outlook Nebraska during the day of giving while educating watcher’s on what they do and those they impact.

We captured Phin at all kinds of ONI events, with both program attendees and employees at Outlook Nebraska. From teen recreation events to working the production line, Phin reported it all.

He was an awesome dog reporter who knew how to tell a story, with a little help from the team and a lot of ear scratches.

The campaign won the Integrated Communications Award of Merit at the 2016 PRSA Paper Anvil Awards.

Luka Partners, a client partner of Outlook Nebraska whom helps them execute the award-winning programs they put on, nominated them and was recognized alongside them at the awards.

Here is a taste of what we created for ONI and check back soon for our 2017 Omaha Gives Campaign packages.

 

See more Phin here.

 

Frost Media Group is an Omaha video production company.

 

campaign

Action Campaigns Create Awareness

Non-profits rely on the generosity of their supporters to keep their doors open.

To gather the right supporters and make them into advocates for their cause, an organization needs to find a way to not only tell their story, but also personalize it in a way that will be accessible and relatable to their target donors. We developed an ask campaign project for these types of organizations to utilize either year-round, or for a specific giving period that revolves around an event or time of year.

Planned Parenthood of St. Louis Region and Southwest Missouri was in a position where they needed to increase community support and donations. Because they had a loyal audience on social media and had a large in-house donor and email list, they wanted to leverage this audience to increase communication and hopefully trigger more donations.

This coincided not only with the end of the year (a large giving time for many organizations), but also the recent election.

We set up the shoot and had two people scheduled to come on camera the Monday before the shoot. By Saturday, the numbers had swelled to 13 people who reacted to the election and knew the importance of showing their support for the organization and how important their services were.

We actually had to turn people away, which speaks volumes to the loyal supporters Planned Parenthood has cultivated.

The video shared people-specific stories about what Planned Parenthood meant to them.

 

The goal was to have an impact on the community and share how the organization’s services helped women every day, and how their donations would help keep the doors open for those in need.

Along with featuring the video on their home page, the organization also plans to use it in their social media, in their direct mailings, and in cards to supporters. The campaign landing page can be viewed here.

When an organization affects the number of people that Planned Parenthood does, telling their stories via video is incredibly impactful.

We enjoyed working with Planned Parenthood to help spread their message, and we wish them luck with their campaign!

 

Frost Media Group is an Omaha Video Production Company.